I had a meeting earlier this week in Washington, D.C. with Jim Bankoff, CEO of Vox Media, whose properties include SB Nation, The Verge and Polygon. I love to visit with feisty independent companies taking on the establishment; in his case it is Fox, Yahoo! and ESPN. Bankoff has had
I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe. One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands. In terms of influence,
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
Despite the indisputable fact that promotion in social networks is now in trend, many business owners are still skeptical about this promotional way and reluctant to invest money in it. This article will give some useful tips on how to convince your client that promotion in Facebook (or in any
Still in their infancy, hashtags on Facebook will be adopted quickly and will stimulate conversations between users and brands around issues of common concern.
Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc.
Nonprofits are making good use of social media networking sites such as Twitter and Facebook. But Tumblr, the social media blogging service is still new territory for most nonprofits. It doesn’t have to be that way. Tumblr is a richly textured resource that could be an awesome adjunct to any
The internet has brought us access to more information than ever before in history, racking up a long list of positive additions to the daily human experience. Unfortunately though, access to information comes at a price; the web itself exists based only on the contributions of surfers, and you’re no
Vine is so new that it still has an air of mystique and not necessarily in a good way. A nonprofit has to constantly be open to trying out new venues in social media networking. Vine is one of the newest iterations of that phenomenon.
Even before the advent of modern day technology, much of your personal information was available to the public. Someone could follow you to see where you shop and what you buy. A person could go to a county building, fill out some forms and get copies of your marriage and
