Social Media

Non-profit PR

Non-Profit Communications: Elie Hirschfeld, D.A.R.E & More

Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many

Read More »
Public Relations Social Media

With Social Media, the Proof Is in the Payoff

Everywhere you turn, someone is talking about the business benefits of social media—but, if you’re like most business owners, you’ve probably found yourself wondering just how beneficial social media can be. How exactly does it work? Does Pinterest activity actually increase website traffic? Will posting on Facebook bring in new

Read More »

The Business of Gift Giving: Online

I am the most lazy gift giver. Don’t get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time and energy to go out and shop. Which is why I am so lucky that an

Read More »
SEO 101

4 Proven Techniques For Avoiding Google Penalties

Site owners can no longer practice questionable SEO techniques without repercussions. Over the last few months we’ve seen a search engine, Google, which was quick to take action against these tactics. Today, site owners must drop the sneaky tactics once employed to gain the upper hand in the search engine

Read More »

Find the Right PR Solution

Contact Information