Social Media

The Business of Gift Giving: Online

I am the most lazy gift giver. Don’t get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time and energy to go out and shop. Which is why I am so lucky that an

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SEO 101

4 Proven Techniques For Avoiding Google Penalties

Site owners can no longer practice questionable SEO techniques without repercussions. Over the last few months we’ve seen a search engine, Google, which was quick to take action against these tactics. Today, site owners must drop the sneaky tactics once employed to gain the upper hand in the search engine

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twitter everything-pr

Twitter Brings the Most Social Leads to B2B SMBs

B2B small and medium business companies obtain different results from the social networks they use, a new study presented by emarketer.com shows. 600 US B2B SMB websites were included in Optify’s analysis that had some very interesting findings.

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Facebook SEO

7 Steps To A Search Engine Friendly Facebook Page

A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page

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linkedin logo

10 LinkedIn Groups for PR, and Why We Love Them

LinkedIn is a great place to meet fellow professionals, exchange ideas, get tips, discover relevant articles and trends, find jobs and join interesting discussions. Public relations is a well represented field on LinkedIn, with many professionals in the network and some really active groups. Here are 10 LinkedIn groups for

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facebook

What Facebook’s Graph Search Means to You

Facebook has never explained why we should like, tag, or check-in. For many, a Facebook profile is a form of expression, their personal showcase on the Internet. When you like the band “MGMT” or check-in at a new hipster place, you are saying many things with a simple action. Though

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