Category: Social Media

Elon Musk and Twitter – A Timeline

Elon Musk, one of Twitter’s most controversial users, became the owner of the platform in a $44 billion deal last year. This acquisition marked the culmination of Musk’s long history with Twitter, dating back to over...

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

Branded Content for Companies on Instagram

Instagram is a top choice for brands to connect with their audience and display their offerings. A successful approach on Instagram is to incorporate branded content, which entails partnering with influencers or producing content...

Social media

Core Social Media Metrics

Social media is crucial for brand marketing strategies. It helps companies connect with their audience, build brand awareness, and drive engagement. To gauge the effectiveness of social media efforts, brands must track key metrics. These...

How to Respond to Social Media Criticism

In today’s digital age, businesses are bound to encounter criticism on social media platforms. Whether it’s a dissatisfied customer, a nitpicker, or a troll, responding to social media criticism requires careful consideration. Since these...

LinkedIn

Effective LinkedIn Carousel Content for Audiences

LinkedIn document carousel-style posts provide a versatile and engaging format for sharing content with a target audience. To create impactful posts that resonate and help companies achieve their key performance indicators (KPIs), it’s essential...

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