Britain’s Culture Secretary Jeremy Hurt wants to rebuild the UK’s IT infastructure. But, Waggener Edstrom has seen fit to insert their new “digital expert” into the discussion. It is clear the UK and much of the rest of Europe lag behind in digital engagement, so why would anyone argue? According
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
Google News creator says journalism is here to stay and identified key changes bound to occur in the next five years or so. Journalistic organizations will have to adapt to new trends and channles to stay relevant to their audiences.
Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced its recognition as the second largest public relations firm, as ranked in the Atlanta Business Chronicle’s listing of “Atlanta’s Largest Public Relations Firms.”
If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the
Are you communicating with your audience? If you aren’t, then your public relations campaign is finished before it starts. You can’t sell to your prospective clients if you aren’t communicating with them.
As Facebook continues to gain new users, its changes to its privacy settings land Facebook in the hot seat, defending its image.
An anti-Facebook social network is under way, and its growing interest signifies a changing attitude towards our standards of social networking.
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.
