Welcome to the party, Microsoft Outlook. Luckily this fashionably late friend brought some delicious goodies to the party. The social web is important. We all get that. Facebook being the center of that universe as the social internet home for 500 million people. Microsoft Outlook with it’s latest release recognizes
Influence–it’s what we all want. It’s why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
The International Quality and Productivity Center (IQPC Worldwide) will host a social media seminar in New York July 26 – 28, 2010.
Should upper management hire ghost bloggers to pen their blog posts? How, and when, should ghost bloggers be used? Some experts are dead set against bloggers, while others argue that no harm is done by ghost blogging. Mark Schaefer, writing at Ragan.com, provides some compelling guidelines that ensure that a
Britain’s Culture Secretary Jeremy Hurt wants to rebuild the UK’s IT infastructure. But, Waggener Edstrom has seen fit to insert their new “digital expert” into the discussion. It is clear the UK and much of the rest of Europe lag behind in digital engagement, so why would anyone argue? According
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
Google News creator says journalism is here to stay and identified key changes bound to occur in the next five years or so. Journalistic organizations will have to adapt to new trends and channles to stay relevant to their audiences.
Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced its recognition as the second largest public relations firm, as ranked in the Atlanta Business Chronicle’s listing of “Atlanta’s Largest Public Relations Firms.”
If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the
