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LinkedIn offers two types of interactive content for marketers, document posts and carousel posts. While carousel posts are still in the process of being rolled out to all users, document posts have gained popularity...
As social media marketing evolves, it’s getting harder to capture user attention. Traditional ads disrupt the user experience and are often ignored. But Facebook ads offer a more organic approach. By creating ads that...
Social media is a powerful tool for businesses to connect with customers and build their brands. A key aspect of success is developing a distinct brand voice. This is the unique personality and tone that...
Snapchat recently announced the release of My AI, an artificial intelligence-powered Snapchat AI chatbotthat can converse with users through text messages. My AI was developed in collaboration with OpenAI, the nonprofit research organization that focuses on advancing...
Bluesky is a new social media app that has been in the works since 2019. The app aims to replace Twitter and address the concerns users have had with Twitter’s moderation policies. The project is being led by...
Influencer marketing has become a powerful tool for public relations (PR) professionals to reach and engage with target audiences. By partnering with influencers who have a strong following on social media, PR professionals can...
Social media is crucial in PR for brand awareness, engaging with the target audience, and establishing a digital presence. But, to make the most of social media marketing, one must understand social media algorithms....
Multicultural marketing with influencers is a hot strategy for brands. It effectively reaches and engages target audiences. As companies expand marketing efforts to be more inclusive, they must consider incorporating influencers from across the broad...
TikTok is rapidly growing as a social media platform, boasting over a billion users. It’s a hub for creativity, entertainment, and self-expression, and it’s also a venue for brands to connect with their audiences...
Social media has become an essential tool for businesses to connect with their audience. It’s also a great way for brands to promote their products or services. However, as more and more social media...
