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Instagram is a powerful marketing tool for businesses, with over a billion active users. To stand out on this platform, companies need to understand the unique features and tools available and start using them to their...
Companies that want to get more conversions and sales on Instagram need to create a conversion funnel. This funnel has a few different stages and guides potential customers through the buying journey. With the...
Companies looking to reach and connect with audiences on Instagram need to have a conversion funnel. There is a specific type of sales funnel that works very well on this social media platform. Companies...
When companies are trying to get potential consumers to convert, they have to invest in content that will differentiate them from their competitors. This is how businesses stay at top of their minds and...
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
A new trend emerged on the social media platform TikTok recently, called “deinfluencing”. This is where influencers create content that encourages others to not buy certain products in the interest of saving their money. This trend...
Influencer marketing campaigns are all about generating buzz and developing positive relationships. Both are true for companies, influencers, and consumers. But to create excellent influencer marketing campaigns, companies have to combine them with content...
With the number of social media platforms available to businesses, it’s not always easy to choose the right one. If a company is trying to reach and target a younger generation of consumers, it...
Over the last few months, Twitter has gone through many changes. These changes have made users of the platform, especially businesses, wonder whether they should focus their efforts on other social media platforms. Companies...
A lot of business happens on Facebook which means that there is ample scope to improve customer service on the platform. Messaging is a highly effective strategy that a business can use to connect...
