In today’s digital age, businesses are bound to encounter criticism on social media platforms. Whether it’s a dissatisfied customer, a nitpicker, or a troll, responding to social media criticism requires careful consideration. Since these interactions occur publicly, the response will be visible to a wide audience. That makes it important
LinkedIn document carousel-style posts provide a versatile and engaging format for sharing content with a target audience. To create impactful posts that resonate and help companies achieve their key performance indicators (KPIs), it’s essential to follow best practices. Visuals The first slide of any carousel post is crucial for grabbing
LinkedIn offers two types of interactive content for marketers, document posts and carousel posts. While carousel posts are still in the process of being rolled out to all users, document posts have gained popularity due to their ability to drive organic engagement. Document and carousel posts Carousel posts on LinkedIn
As social media marketing evolves, it’s getting harder to capture user attention. Traditional ads disrupt the user experience and are often ignored. But Facebook ads offer a more organic approach. By creating ads that blend in with other posts in users’ news feeds, companies can increase engagement, generate interest, and
Social media is a powerful tool for businesses to connect with customers and build their brands. A key aspect of success is developing a distinct brand voice. This is the unique personality and tone that defines a brand’s communication style on all channels including on social media. It creates a consistent
Snapchat recently announced the release of My AI, an artificial intelligence-powered Snapchat AI chatbotthat can converse with users through text messages. My AI was developed in collaboration with OpenAI, the nonprofit research organization that focuses on advancing artificial intelligence in a responsible way. The Snapchat AI chatbot has been released to all of the users on Snapchat
Bluesky is a new social media app that has been in the works since 2019. The app aims to replace Twitter and address the concerns users have had with Twitter’s moderation policies. The project is being led by Twitter’s co-founder and former CEO, Jack Dorsey. What is Bluesky? Bluesky is designed to be a decentralized
Influencer marketing has become a powerful tool for public relations (PR) professionals to reach and engage with target audiences. By partnering with influencers who have a strong following on social media, PR professionals can create effective campaigns that resonate with consumers. Influencer marketing Influencer marketing involves teaming up with social
Social media is crucial in PR for brand awareness, engaging with the target audience, and establishing a digital presence. But, to make the most of social media marketing, one must understand social media algorithms. These systems determine what content appears on users’ feeds. How algorithms work Social media algorithms analyze
Multicultural marketing with influencers is a hot strategy for brands. It effectively reaches and engages target audiences. As companies expand marketing efforts to be more inclusive, they must consider incorporating influencers from across the broad spectrum of cultures into their marketing strategy. Companies can use influencers in various ways to engage
