Category: Social Media

Social media PR problems that won’t go away

The use of social media stories

Social media stories are gradually becoming one of the most trending storytelling forms. Every culture uses stories to explain and educate. It would not be incorrect to call stories emotional propositions. Storytelling still boils...

Beneficial Social Media Marketing Advice

Beneficial Social Media Marketing Advice

In the age of social media platforms, companies have found themselves at a great advantage because they allow for reaching numerous people at a moment’s notice. However, before implementing a social media marketing campaign...

Beginner Social Media Marketing Advice

Beginner Social Media Marketing Advice

Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be...

Startups and Social Media Platforms

There are plenty of different ways for companies to reach a number of people, such as appearing on various digital platforms, adapting a single piece of content to match those platforms, and more. The...

TikTok

Engaging TikTok Audiences

The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands – some are even using the app to create full-blown businesses. However, the growth in...

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

Instagram Contests Can Grow the Audience

Looking for a quick way to gain more followers? According to the social media scheduling tool, Tailwind, running a contest on Instagram can gain a brand 70% more followers in just one quarter than...

The Basics of Programmatic Advertising

Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a...

Understanding Fake Accounts on Social Media

Understanding Fake Accounts on Social Media

Internet use has become almost synonymous with the use of social media platforms, with many users relying on Facebook, Twitter and Instagram as their main channels to catch up on current affairs, make purchasing...