FDOC is seeking proposals from companies to manage its trade representation and promotional programs in South Korea for Florida Grapefruit and Florida Orange Juice Under the guidance of FDOC staff in Florida, the selected company will be able to fully execute FDOC’s S. Korean program with its own staffing resources, or be able to effectively lead a team of partners in the execution of the program.
This includes market research, marketing, public relations, advertising, and acting as FDOC’s representative in S. Korea. Proposals must be from companies that have the expertise and experience to plan, manage, execute, and measure promotional activities targeting consumers, media, and the trade (including importers, wholesalers, retailers, food manufacturers, and foodservice). Proposals must exemplify the ability to work as part of a team to expand the market for Florida Citrus products in S. Korea.
The Florida Department of Citrus (FDOC) is an executive agency of the Florida State Government whose purpose is to maximize consumer demand for Florida citrus products to ensure the sustainability and economic well-being of the Florida citrus grower, the citrus industry and the State of Florida. FDOC is responsible for conducting a wide variety of programs in both domestic and foreign markets involving industry regulation, scientific, market and economic research, advertising, marketing, public and industry relations, and consumer promotions.
South Korea has been an export market for Florida Grapefruit for many years, but with the implementation of the S. Korean – U.S. Free Trade Agreement, trade barriers have been lowered for Florida Citrus products, making the market a higher priority for FDOC. FDOC would like to leverage this opportunity to help increase demand in South Korea for Florida Grapefruit and Florida Orange Juice
Scope of Work:
The selected agency will be responsible for managing and measuring all aspects of the approved marketing and trade program in S. Korea. This may include, but is not limited to, the following:
– Managing annual budget as allocated by FDOC
– Strategic Planning
– Expanding distribution and consumption of Florida Grapefruit and Florida Orange Juice
– Development, management and measurement of day-to-day business under guidance and direction of FDOC
§ Marketing and public relations (consumer, trade, media)
§ Retail and foodservice promotions
§ Market research
§ Creating and managing FDOC web and social media assets – Managing third-party vendors as approved by FDOC – Representing the Florida Citrus industry to S. Korean consumers, media, and the trade (importers, wholesalers, retailers, food manufacturers, and foodservice operators) – Meeting with Florida Citrus exporters to brief them on the FDOC program and market as needed – Establishing and maintaining relationships with U.S. Embassy staff and personnel – Submitting monthly and end-of-season reports – Understanding and adhering to the rules and regulations of the FDOC and the USDA-FAS Market Access Program (MAP) – Provide assistance in the development of FDOC’s Unified Export Strategy (UES) and Country Progress Report (CPR) – both of which are requirements of MAP grant recipients – as well as Success Stories.
As stated in section III.A., the Department is an executive agency of the State of Florida and must abide by all purchasing rules as mandated by the section 287, Florida Statutes and Rule 60A, Florida Administrative Code.
Vendor shall provide for optimal service, a full and experienced staff capable of managing Department’s marketing program needs in S. Korea.
Proof of performance and/or deliverables will be provided to the Department prior to an invoice payment and will be demonstrated by, but not limited to:
1. Detailed invoice outlining agency activity
2. Monthly activity reports
3. End-of-season program reports
4. Documentation of program implementation and results
Use of Name
1. Department will not use the name of Vendor nor of any member of Vendor’s project staff, in any publicity, advertising, or news release without the prior written approval of an authorized representative of Vendor. Such approval will not be unreasonably withheld.
2. Vendor will not use the name of Department, nor of any member of Department’s project staff, in any publicity, advertising, or news release without the prior written approval of an authorized representative of Department. Such approval will not be unreasonably withheld.
All concepts, materials, publications, original artwork, photographs, video tapes, masters, transparencies, negatives, recipes, data, plans, ideas or other creative work for which Vendor has received payment from Department shall be, except for materials and rights which are acquired under license, the property of Department and may be used by Department without any claim by Vendor.
605 E. MAIN ST., BARTOW, FL 33830 -ORPO BOX 9010, BARTOW, FL 33831
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