Illinois – Public Institutions of Higher Education Issues Marketing RFP

State of Illinois – Public Institutions of Higher Education Issues Marketing RFP
State of Illinois – Public Institutions of Higher Education Issues Marketing RFP

The Board of Trustees of the University of Illinois on behalf of the College of Agricultural, Consumer, and Environmental Sciences (ACES) Office of Marketing and Communications requests proposals from responsible vendors to meet its needs. A brief description is set forth below, with detailed requirements in subsequent sections of this solicitation. If you are interested and able to meet these requirements, the University appreciates and welcomes a response.

Brief Description: The College of ACES is seeking a vendor to assist with the development and execution of a College-wide strategic and integrated marketing plan that was developed by the College of ACES to improve brand awareness, increase student recruitment, and advance donor support and increase the College’s endowment. The vendor will collaborate with the College of ACES to execute marketing content.


The College of Agriculture, Consumer and Environmental Sciences brings much MORE THAN MEETS THE I. Everything we do is designed to improve the quality of life of the people in the state of Illinois, across the nation, and around the world. We discover, develop, translate, and disseminate knowledge to address societal concerns and train the next generation of experts and leaders in a way that empowers them to expand the boundaries of science to higher levels of understanding and influence.

We offer tremendous opportunities for students to achieve their goals and prepare for excellent careers. Our hands-on academic programs prepare our graduates for local, national, and global careers within our departments and programs. ACES offers tremendous opportunities for students to pursue impactful careers that can change the world. ACES teaching, research, and outreach addresses the safety and abundance of the global food supply, promotes healthy families and children, advances reliable energy, and supports a thriving, sustainable environment. ACES includes a diverse array of academic offerings.

ACES is changing to meet the challenges of our time and the realities of our situation. We are making strategic investments to capture opportunities that support our discovery, education, and engagement missions. Our strategic intent is to lead in our university and among our peers with vibrant approaches to fulfill our land-grant ideals. The ACES goal is to grow the College endowment from $142M to over $200M, increase our undergraduate student enrollment from 2,600 to over 3,000, and elevate our brand awareness

Scope of Work:

The University of Illinois College of ACES Office of Marketing Communications seeks a vendor to assist with an integrated marketing plan developed by the College of ACES. The vendor will develop marketing strategy and materials while collaborating with the College of ACES to execute the marketing strategy. The College of ACES will own all marketing and creative content at the end of the project.

Vendor’s services must meet the requirements of this section. You must create a comprehensive plan as part of your response to address at least all the mandatory specifications. Be sure each applicable response below includes citations to the page and section referenced in your comprehensive plan. Vendor must respond to each specification criteria in the order as outlined in the below portion of Section 5.

Due Date:

August 13, 2019


University of Illinois-Purchasing

Attn: Sarah Chronister

212 Illini Plaza MC 602, 1817 S. Neil St

Champaign, IL 61820

Edelman PR and Zeno Group are relevant agencies.

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