Sysomos has released a new tip sheet offering useful insight and practical suggestions for preventing a social media crisis from occurring, as well as managing an impending crisis.
The tip sheet, rich in examples, is the seventh in a series designed to help marketers leverage social media monitoring in their business. Other reports include Five Tips for Setting Measurable Social Media Goals; How to Get Social Media Influencers Talking about You; 8 Ways to Build Your Brand with Social Media; How to Generate Leads through the Social Web; 20 Social Media Resolutions and How to Accurately Track Your Social Media Buzz.
Turn Social Intelligence into Smart Crisis Prevention advises to control a crisis by developing positive relationships with major influencers, fans and clients ahead of time; and warns that overreacting to a crisis can hurt a brand as much as can under-reacting.
The tip sheet also shows you how to develop smart pre-prepared messages to speed response; and how to adapt them to each unique situation.
A very important takeaway is that every company should have an updated, readily accessible social media crisis plan that represents each of its departments, because a crisis can range from an executive faux pas to poor customer service to a product malfunction.