Marketing
18 Content Marketing Campaigns That Moved the Business
Eighteen content marketing campaigns, from Red Bull's Stratos jump to Spotify Wrapped, that shifted brand perception and drove measurable growth rather than just impressions.
Tag
digital marketing — Tagged Articles
Gambling
The Gambling PR Analytics Stack
The gambling PR analytics stack operates across four layers — audience, campaign performance, predictive, and Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Marketing
AI Marketing Done Right: Relevance Beats Reach
Explore how cognitive digital marketing leverages AI, machine learning, and behavioral analytics to create highly relevant and personalized customer experiences. Learn from leading brands like Nike, Spotify, and Sephora on how to master this essential approach while avoiding common pitfalls.
Social Media
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Marketing
Your Best B2B Pipeline Is Coming From Channels You're Not Measuring
Dark social is the largest unmeasured channel in B2B pipeline. Slack DMs, LinkedIn shares between buyers, podcast recommendations, peer text threads. The buying conversation happens where attribution can't follow.
Consumer Brands & Retail
Wellness PR: 2026 Overview
$1.8T wellness moved from magazines to podcasts to the chatbox. Huberman clips, r/Supplements, Attia and Means Substacks, Ozempic TikTok. The PR didn't follow.
Consumer Brands & Retail
How Wellness Brands Get Indexed
Wikipedia. PubMed. Reddit. Huberman, Attia, Hyman. The six anchor surfaces wellness brands must own — or AI engines describe them without them.
Marketing
PropTech PR and Marketing: What Works in 2026
How PropTech companies earn trust and visibility in 2026: plain-language outcomes, integrated PR and marketing, proprietary data, and citations in AI search.
Consumer Brands & Retail
Pet Digital Marketing: Why Emotion Beats Price
Pet owners buy on emotion, so pet brands win with storytelling, community, creators and trust. See five practices behind effective pet digital marketing.
Crisis Communications
Reputation Management Cost in 2026: Pricing by Tier
Reputation management costs range from about $100 a month for software to millions a year. See 2026 pricing by tier, what drives cost, and what to ask first.