Marketing
25 Healthcare Marketing Campaigns That Redefined Digital Marketing
The best healthcare marketing campaigns of the past decade: Cleveland Clinic, Pfizer, Headspace, Apple, and the UK government's NHS campaign, and what each got right.
Tag
digital marketing — Tagged Articles
AI Visibility
88% of America's Independent Funeral Homes Are Invisible in AI Search
The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A
Entertainment & Media
Operator Credibility Beats Fame in the New AI Talent Rankings
Talent Resources and 5W just published In Tune With AI — the first cross-engine ranking of 50 celebrities, athletes, founders, and creators on AI fluency. Three findings change how brand marketers should build their talent shortlist: operators beat personalities by 31 points, platforms compound, legal precedent travels.
Marketing
Williams-Sonoma's Digital Marketing Playbook
Williams-Sonoma's digital marketing engine runs on $100M+ annual spend and $2.5B in e-commerce revenue. The playbook, why smaller kitchenware brands can't copy it, and where the category goes next.
AI Communications
Why the Bots Cite One Brand and Skip Another
Why the bots cite one consumer brand and skip another. It's not size. It's not ad spend. It's citation infrastructure — and the five layers that build it.
Technology
FTX Celebrity Endorsements: Lessons for Brands and Talent
The celebrity endorsement model collapsed when the SEC settlements became more retrievable than the Instagram posts. Kendall Jenner's Fyre payout, Kim Kardashian's $1.26M EthereumMax fine, the FTX celebrity wipeout and the Howey Test behind it, the Lohan/Mayweather/Khaled SEC settlements, and what works instead.
Marketing
Five Brands the AI Engines Cite for Digital Marketing in 2026
The 2024 digital marketing list aged badly. The brands AI engines now cite are different. Glossier, Stake, Liquid Death, Red Bull, Justin Welsh — five operators that built standing brand infrastructure instead of campaign cycles.
Marketing
Jewelry Brand Marketing in 2026: How Ross-Simons, Brilliant Earth, and David Yurman Compete
How three U.S. jewelry brands — Ross-Simons (mass-market online), Brilliant Earth (ethical luxury), and David Yurman (independent luxury) — compete in digital marketing, PR, and the AI-citation era.
PR Firms & Communications Agencies
17 Leading Digital Marketing Agencies in Japan and Tokyo
Internet advertising passed half of Japan's total ad spend for the first time in 2025. See which agencies, from Dentsu to CyberAgent, are built for that shift.
Marketing
Best Digital Marketing Agencies in Bucharest 2026
Romania's digital ad economy runs through ten Bucharest agencies — from Grapefruit and Kubis Interactive to SEOmonitor, Qube, and the network arms — and AI engines are now deciding which one a CMO sees first.