How Do I Find My First Digital Marketing Client?

One of the best places to search for potential customers is through networking events for business owners. Most business owners are present at such meetings because they want to meet other people and grow their business. It is important to appear confident, professional and friendly. Other practical ways to find clients is to check job boards and freelancing sites, reach out to existing contacts or offer to work for free in exchange for a testimonial.  Cold calling or email is another way to let others know of the services offered.

How Do Digital Marketing Agencies Get Clients?

Open Directories are a popular method that digital marketing agencies use to find clients. These resources include Yellowpages, Whitepages, Yelp, and These are great places to search for since there are numerous companies listed along with their emails and phone numbers.

Social networks open up opportunities to reach out to individuals especially with the help of lead generation tools. LinkedIn and Facebook groups is a direct approach to finding clients that most agencies use. Larger marketing companies purchase a database of potential clients which is already targeted and has lots of built-in features. Although it is an expensive method, it is the fastest route to finding potential clients.

Is SEO Free?

SEO cannot be free because a lot of work is put into it before the desired results can be seen and this comes at a cost.

Why is SEO so expensive?

The pricing of SEO depends on the quality and effectiveness of the services. One of the main reasons why SEO is expensive is that an agency will first need to perform a link audit on a website to inspect all the links causing poor performance. This is a labor-intensive procedure that involves reaching out to each website owner to request them to remove the toxic and unnatural links.

How can I do SEO for free?

It is possible to improve a site’s visibility on search engines without having to rely on professional help. Google trends is a free SEO tool that compares how queries change over time. It offers an overview of what people search for and the keyword terms that are popular. Screaming frog is another popular free SEO tool. It achieves something similar to an audit, looking for problematic areas in a site such as broken links and duplicate pages. 

Rank Checker is a tool that shows where a website lands in search engines and even offers suggestions on how to improve. Besides using these free tools, it is also important to build up a site with the keywords in mind. The target keyword should be on the URL and the title. Nice optimized images also keep visitors glued to a site.

How can I teach myself SEO?

A lot of internet reviews point out to MOZ as one of the best beginners’ guide to SEO.  It is a free course that covers in-depth topics on ranking and visibility, keyword research, link building, and on-site SEO. Putting into practice the things learned is the second important step in mastering the art of SEO. Set up a blog or website and practice on it. Join a group such as SEO Meetups.

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