Digital Marketing: Ins & Outs
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be...
Tagged: digital marketing
Businesses Can Learn from Carol Cone’s Principles
Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen...
Marketing Goals Should Be Measurable
The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting...
Online Reputation Management Makes the Internet Safer
In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for...
Boosting Your Independent Marketing Profile
The beautiful thing about working in the marketing industry is that it allows for flexibility and creativity. In many cases, a marketer can work solo and maintain a roster of clients, allowing for a...
Client Acquisition versus Client Retention: Which Matters More?
For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships. First, the marketing plan must work to acquire new customers. This process includes areas such as advertising,...
Connecting the Dots Between ePrivacy Regulation and Digital Marketing
Despite the passage and implementation of the General Data Protection Regulation (GDPR) more than a year ago, the actual application of the law to businesses within the EU — and the world over —...
A Dummies Guide to Successful Podcasting
There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that...
Hiring the Right Digital Marketing Agency
The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy!...
Using AI for Your Digital Marketing Strategies
When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the...
