
Why the Selfie Stick is the Millennial’s Favorite Toy
The Selfie Stick: A Consumer PR Dream Because taking a picture is
The Selfie Stick: A Consumer PR Dream Because taking a picture is
The more positive press an athlete receives, the more likely he is
Villy Custom is putting together a Beach Weekend Package, which will be
A single commercial being run on this year’s Super Bowl would cost roughly
If you live in or around New York City, then you know
The Pitching Staff announced the formation of TPS: Film Unit designed to
With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.
One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright praise of others in connected – if not competitive – fields.
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
In a world so filled with negative news that detracts from the season, it’s nice to be associated with and to see entrepreneurs with a vision that’s truly sustainable, giving, and viable. Just such an initiative came to us via the most unusual route, Runway Baby* is not exactly your everyday startup.