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tell them your story everything-pr

Optimize Content for the Audience not SERPs

Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.

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email marketing

5 Things to Avoid Using in Email Subject Lines

No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.

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Nicholas Sparks

How Nicholas Sparks Made the Most of Valentine’s Day

In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into “must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for a major public relations win on Valentine’s Day.

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zimbio surveys ronn torossian

Zimbio Surveys Create Major Clicks

If you have a Facebook account it’s very likely you’ve seen one, if not one every day. The Zimbio survey. You know, the one that reads like a Cliffsnotes version of a Myers Briggs personality battery, and tabulates your answers to compare you to various different pop culture characters, and historical figures.

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