Tagged: marketing

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Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way

Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.

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Las Vegas Digital Media Award Winners Announced

The Las Vegas Interactive Marketing Association (LVIMA) announced the winners of its Fifth Annual Digital Media Awards competition at the year-end awards banquet. The 2010 competition was open to all Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals with over 120 entries submitted within 10 categories.

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Social Media Gains Ground in Holiday Marketing Campaign

When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.

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Prince William and Kate Middleton Wedding Spikes Interest in Monarchy in Canada

The developing romance between Prince William and Kate Middleton has rekindled the interest in the institution of monarchy and the life of the royal family for Canadians, yet the majority still believe the future UK monarch should play no role in Canada’s actual ruling, favoring their Governor General as head of state.

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Horn Group PR iPhone App, Now That’s PR Done Right

Digital PR Agency Horn Group announces their nifty iPhone application. One of the world’s most forward thinking communications agencies puts the power of engagement in their client’s hands. While not ground breaking technology, Horn Group has demonstrated what should have already been in every major client’s hands. The best connective keys.

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Logos: Iconic Gap Logo Takes Back Its Place

Gap’s logo saga created enough noise to bring the company in the spotlight, however for the wrong reasons. What would it take for the company to boost sales and regain its former glory?