Marketing
Using Video Ads in Marketing
One of the best ways for companies to reach out to their target audiences these days is through video ads.
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marketing strategy — Tagged Articles
Marketing
How to Prove the Value of Marketing Campaigns to Boards of Directors
They are responsible for the overall success of a company, and it is their duty to ensure that every dollar spent adds value.
Marketing
Face-to-Face Marketing in 2026: How Solidcore, Tracksmith, and Brightland Build Community Through Events
Face-to-face marketing in 2026 — small-format, high-intent events that build sustained customer relationships. Solidcore, P.volve, Tracksmith (Boston Marathon, NYC Marathon, Olympic Trials), Made In Cookware, Brightland founder-led dinners, Onyx Coffee Lab, Topicals pop-ups, Soft Services, Beis Travel, Madhappy. Five formats and five compounding disciplines.
Marketing
Marketing Strategies and Audio Content
This is in part due to new technologies that are constantly being developed, and due to changing consumer lifestyles.
Marketing
Trends in Product Sampling
These are challenging times for brands, and this is not a short-term challenge which will blow over anytime soon.
Marketing
Target Audience Segmentation in Public Relations
Audience segmentation is the work that decides whether the rest of the PR program lands. The four classical segments still apply — but the inputs in 2021 are different from what they were five years ago.
Marketing
Marketing for Architecture Firms: The Named Tactics, Publications, and Specialist Agencies
Architecture is one of the most under-served categories in professional-services marketing. Long sales cycles, jury-driven awards, and a small specialist trade press create a specific PR playbook. Here are the named tactics, publications, awards, and specialist firms that actually do the work.
Marketing
Successful Co-Branding Partnerships: The Models, the Case Studies, the Failure Modes
Co-branding partnerships explained \u2014 the four working models, the Adidas Yeezy and Intel Inside case studies, the failure modes, and what changes when AI engines remember the partnership.
Marketing
Marketing to decreasing attention spans
Attention span is a shrinking resource with regard to the digital consumers of the 21st century.
Marketing
The Toyota Marketing Strategy: A Per-Model Breakdown of How the World's Largest Automaker Talks to Buyers
Toyota markets each model differently — Camry to multicultural America, Corolla to Gen Z on YouTube with King Bach, RAV4 to families, Tundra to truck buyers. The full per-line breakdown of the world's largest automaker's marketing strategy.