Predictions For Marketing In Year To Come
More marketing & PR experts we interviewed gave us more predictions. Mike Paffmann, CEO of Virgo PR says marketing of all forms will grow, noting “media will remain key, content marketing will continue to...
Tagged: marketing strategy
Challenges That Sales and Marketing Teams Can Overcome
Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges. Tailoring buyer journeys across B2C and B2B landscapes, for instance, is a challenge. As a consequence, difficulties...
Negativity Bias to Create Positive Marketing Campaigns
The psychological phenomenon “negativity bias” means that it’s typical for people to be able to recall previous negative experiences a lot more vividly compared to the positive ones. Additionally, any negative associations are going...
How to Spot a Sub-Standard Digital Marketer
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is...
5WPR CONSUMER MARKETING SURVEY
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
Great Marketing Strategies To Stay Relevant
A growing business needs more than just a viable idea and a profitable niche. The right marketing strategy can be described as the benchmark of success for any business. It will fuel your business’...
Is Hiring Top Graduates Smart for Digital Marketing Agencies?
As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within...
Referral Marketing and PR’s Role
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The...
Gaining New Customers
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for...
“There’s $5,000 In Our Budget, Make Us A Brochure.”
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of...
