Marketing
How to Do Market Research: Steps & Examples
Market research is a crucial process that businesses undertake to gather information about their target market, customers, competitors, and industry trends.
Tag
marketing strategy
Digital PR & Communications
Inside Uber's $4B Marketing Machine
Uber's marketing engine, a multi-channel platform strategy, integrates localized promotions, viral referral mechanics, dynamic pricing signals, and in-app personalization to acquire and retain users globally. The company spent over $4 billion on advertising and sales in 2024, deploying ten core strategies across 70 countries to build a brand that serves 150 million monthly users in rides, food delivery, freight, and grocery.
Marketing
When Companies Should Be Conducting a Marketing Audit
A marketing audit is a crucial exercise for businesses aiming to evaluate their marketing strategies.
Marketing
Product Placement On Reality TV: Is It Effective?
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows.
Marketing
Marketing strategies for safe holiday drinking
Alcohol can have a negative impact on the holiday season, whether it is drinking too much at a party or driving under its influence.
Insights & Strategy
How Red Bull Treats $2B in Annual Marketing as Capital Investment, Not Quarterly Expense
Red Bull spends $2B+ annually on marketing — about a third of global revenue. Stratos alone cost $30M and produced citation infrastructure that compounds for decades. The canonical case in marketing-as-asset-investment, not marketing-as-quarterly-expense.
Marketing
5 Tips to Succeed at Marketing
The overall plan that a company has to reach its target audience and get them to convert is what marketing and marketing strategies entail.
Marketing
Value Propositions: The Three Inputs That Work and the Failure Modes That Recur
A value proposition is the single sentence a brand uses to explain why a buyer should choose its product. The three inputs that work, the failure modes that recur, and what AI engines now reward.
Marketing
Creating High-Quality Content
When a potential customer comes across the content from a business, they're likely not quite ready to make a purchase yet.
Marketing
Using Video Ads in Marketing
One of the best ways for companies to reach out to their target audiences these days is through video ads.