MWW

MWW hired Deana Perlmutter as deputy general manager of the Washington, D.C. office and SVP of corporate affairs. In her role, she will manage the operations and strategy of MWW's DC office, and assist clients in developing corporate, economic and environmental sustainability strategies. She will report directly to Michael Kempner, MWW CEO. Kempner described Perlmutter's expertise as an incredible asset for MWW existing and future clients: "There are few professionals that understand the inner workings of Washington, D.C. more than Deana. She is a respected advocate for her clients on a wide range of corporate issues and few people are... Read More >

Steve Mnich has become director at the San Francisco office, a position with diverse new responsibilities. Mnich will assist Bay Area clients in developing digital and traditional media strategy, as well as heading new business and partnership initiatives. He will also serve on the San Francisco arm of MWW PR Ventures’ leadership team where he will help identify and partner with promising early-stage companies. David Herrick, chief operating officer at MWW, share’s his enthusiasm for Mnich’s promotion: "Steve is one of the Bay Area's rising stars and brings tremendous experience leading public relations, marketing and brand building for major technology... Read More >

MWW PR has won three awards at the 2012 PRSA Silver Anvil Awards, presented June 7, for "Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots," including two Silver Anvils for crisis communications and internal communications. Additionally, MWW and JetBlue garnered the  "Award of Excellence in the Reputation/Brand Management-Business Companies with Sales of more than $500 million to $10 Billion" category, as well.  With their newest wins, JetBlue totals 13 awards won since its 2011 launch. Michael W. Kempner, President and CEO of MWW showed humility and excitement at having won: "When we received the first honors for this... Read More >

The new corporate identity of MWWPR features a new logo and tagline – “Matter More.” Through rebranding MWW PR Group aims to demonstrate its independence (on the heels of its recent buy back) and dedication to relevant client solutions. The firm from what we understand has had a number of recent issues. Approximately a year ago MWW founder, CEO and president Michael W. Kempner negotiated a buy-out from Interpublic Group of Companies, re-establishing MWW’s status as leading large public relations agency. Of the management decision, Kempner explained: “After our buy back, it was clear to us that MWWPR needed an... Read More >

MWWPR has acquired Los Angeles-based public relations and brand marketing 
firm, Enso Communications. JP Schuerman, Enso founding partner, will join MWWPR as executive vice president and general manager of the agency’s Los Angeles office. MWWPR president, Michael W. Kempner, believes the new merger will accelerate it’s development in the Southern California market: “JP brings a unique combination of management skills to MWWPR.  By combining his background as a successful entrepreneur at Enso and as the leader of region’s largest firm when he led Edelman’s Los Angeles office, JP is the ideal leader to implement MWW’s ‘matter more’ philosophy of client and... Read More >

MWW findings reveal a large gap between executives' perceptions of the importance of a supportive corporate culture and their willingness to facilitate such a culture.  Arguably, in doing so, executives put their organizations at risk of employee discontent and division, which may damage corporate reputation in the long-term. The MWW survey of 100 business leaders and HR professionals found that three out of four business leaders believe corporate reputation is substantially driven by internal corporate culture.  Nevertheless, only 5 percent suggest their organization's culture is strong enough to prevent reputational crisis. Events at Goldman Sachs and JP Morgan Chase show... Read More >

MWW PR Group surveyed over 1,000 moms of various ages and demographic backgrounds to gage their motivations and usage of digital and social media; and finally identified 5 Digital Mom archetypes: Mobilizers:  With an average age of 33, this group is the youngest and most hyper-connected.  These moms use social media to keep up with friends and popular culture, preferring to do so via mobile devices. Urban Originals:  These moms are the tastemakers that use social and digital media to network and share their opinions.  This group lives mainly in urban areas and has an average age of 35.  Generating 90%... Read More >

Author, investigative journalist, columnist, newspaper and magazine editor, and television commentator, now Vicky Ward will join MWWPR Group as senior vice president for corporate communications, the company announced. In her role, Ward will be guiding clients in their corporate reputation, crisis management and executive eminence programs. Prior to joining MWWPR, Ward served as contributing editor at Vanity Fair, where she has profiled a number of high-level executives, including Carly Fiorina, Morgan Stanley's Philip J. Purcell, Vivendi's Jean-Marie Messier, Bruce Wasserstein and Louise MacBain, among many others. She is also the author of a New York Times best-seller The Devil's Casino:... Read More >

[caption id="attachment_22023" align="alignleft" width="220"] MWW Group is one of the ten largest independent global agencies, and just loves a good challenge![/caption] MWW Group has recently launched the industry's first strategic venture arm, suggestively named MWW Ventures. The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties. MWW Ventures will be led by the senior management team of MWW Group, to ensure portfolio companies receive the best counsel to increase their market profiles, drive product and service sales and build their brand reputation. The... Read More >

MWW PR Group, one of the top ten global independent public relations firms, has recently announced two important staff promotions. Lindsey Winkler has been promoted to vice president, consumer lifestyle marketing and Leslie Linton has been promoted to senior vice president in the agency's media strategies practice. Lindsey Winkler joined the firm eight years ago, and has proven herself as a key member of the firm's industry-recognized consumer packaged goods and food and restaurant practice areas ever since: "Eight years ago, we saw something exceptional in Lindsey, and she's proven us right every day since by crafting programs that spark... Read More >