PR Agency

Volkswagen of America has selected Deutsch LA to serve as their agency of record. The marketing communications company will take over as agency of record on Nov. 1st. They will be handling the advertising and national retail for the automobile company. “Volkswagen probably has the best fifty-year portfolio of advertising that exists. And as far as the other agencies in the review, we felt like we were up against Mount Rushmore,” said Eric Hirshberg, Co-CEO/Chief Creative Officer of Deutsch LA. “The fact that they chose us to carry on this legacy is simply humbling.” Deutsch LA has worked with a... Read More >

RTC Relationship Marketing has been selected as the agency of record for Audi of America. The marketing agency will be responsible for boosting communications with the public and increasing customer loyalty, as well as working to bring in new clients. Audi of America has 270 dealerships within the United States. The company sells a complete line of German-engineered luxury cars. 12 models were launched in 2008 and 2009, making the car company one of the best in the country for new releases. They have chosen their new agency of record for several reasons. “As we looked at the strengths of... Read More >

For the past two or three posts here at Everything PR, I've been discussing the urgent need for PR firms and others who promote products or companies to keep up with the changing role of marketing and advertising in today's world. (Those who don't keep up will be left behind. . .) We've discussed the importance of: Blogging Social media Social media savvy PR If you noticed nothing else in the earlier posts, you've probably noticed that using new media and new technology effectively for PR takes a lot of work. That begs the question: who will do all of... Read More >

Today we continue our analysis of top PR companies with an online presence with Makovsky + Company, the 25th most profitable firm in the US according to O’Dwyer’s latest list. The firm, founded in 1979, bills itself as “one of the nation’s leading independent global public relations, investor relations, and branding consultancies. “ As an initial note, we found Makovsky’s site to be one of the very best with regard to aesthetics and the caliber of authoritative information published there. However, an unsuspected issue arose in determining just how engaging and appropriate the site’s content and company transparency is. The... Read More >

The Idaho PR community is raving about the decision of the Idaho Department of Commerce to withdraw the offer they made to a New York public relations firm to market Idaho to the world. Don Dietrich, director of the Department of Commerce, considers it inappropriate to hire an out-of-state company to do the work. “After thoroughly reviewing the contracting process and its result, I determined that it was inappropriate to hire an out-of-state vendor to help us revitalize and expand Idaho’s economy and produce Idaho jobs,” Dietrich said in a statement. “The intent letter sent to DCI is being withdrawn,... Read More >

North American public relations agency Environics Communications has launched a new practice. Sustainability and Clean Energy practice will be led by Frank Walter. The practice will provide public relations counsel to environment aware customers who market alternative sources of clean energy for consumers and industry. Clients list includes CSA International, Electric Drive Transportation Association, Chevrolet Volt electric car, Xerox and many others. The agency has worked intensively with companies and nonprofits on recycling and packaging programs; foresting and wildlife preservation; wind energy, alternative energy sources; sustainable energy planning; and clean technology programs. Last but not least, Environics was the first... Read More >