Volkswagen of America has selected Deutsch LA to serve as their agency of record. The marketing communications company will take over as agency of record on Nov. 1st. They will be handling the advertising and national retail for the automobile company.
“Volkswagen probably has the best fifty-year portfolio of advertising that exists. And as far as the other agencies in the review, we felt like we were up against Mount Rushmore,” said Eric Hirshberg, Co-CEO/Chief Creative Officer of Deutsch LA. “The fact that they chose us to carry on this legacy is simply humbling.”
Deutsch LA has worked with a number of different companies, including PlayStation, Dr. Pepper, Directv and Snapple. They have established themselves as experts in both strategy and creatives and for this reason, they have been selected as the agency of record for Volkswagen.
“Deutsch LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives,” said Tim Ellis, vice president of marketing at Herndon-based Volkswagen of America. “They inspired us with a big, compelling, creative idea that will energize and motivate our passionate base as well as attract a broader group of people who have thus far not considered Volkswagen as a relevant choice.”
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