Yesterday, the Pollack PR Marketing Group (PPMG) announced the USO (United Service Organizations) has expanded its work with PPMG to further support two new fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.
TMP Worldwide received no less than four awards at two major events organized in France: Grand Prix de la Créativité RH and TOP/COM Corporate Business 2013 Awards.
PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.
Dogs are man’s best friends, they say. And it is true in a way, as they always show unconditional love. But dogs are not there for you only in good moments, they can also help you through rough times, and therapy dogs do just that. Cesar Canine believes that their support deserves to be in the spotlight and launches the “Share a Story and Share the Love” campaign to celebrate them.
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
Kraft Foods’ Oreo ‘Daily Twist’ campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the “History” print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin’s newborn cub Oreo and even the Elvis dedicated Oreo.
United Airlines launched its 2012 Team USA television advertising campaign during the NBC broadcast of the London 2012 Olympic Games Opening Ceremony.
GfK is launching a new instrument, DeliveryControl.dx, to enhance ad performance analyses. DeliveryControl.dx tracks browser activity, the position of the advertisement on the website, the user’s screen resolution, and any scrolling by the user.
Alternative Hydrogen Solutions will keep LaunchIt Public Relations on retainer to brand and introduce its HY-Impact line of fuel and emissions reducing products to various industries employing diesel combustion engines.
