communications

Eastport Holdings: On The Hunt To Buy Marketing Communications & PR Firms

2017-09-06 by John Goode

Eastport Holdings, located in Memphis, Tennessee, is a holding company for public relations, marketing, media, and advertising companies. They have been in expansion mode recently, looking for highly successful as well as relevant specialty and boutique shops that need more connections and capabilities to expand and so want to become part of the larger entity with its other related entities. In turn that gives clients the opportunity to get more done without having to look for other specialists than found in just one company. For agencies acquired by Eastport Holdings, they maintain their independence, decision making, daily operations, and service... Read More >

Essential Metrics to Measure Success

2017-08-24 by Aaron Sarno
Essential Metrics to Measure Initial Success

To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started? Is it hubris? Do we think “it can’t happen to me” so we ignore the facts? Who knows. What we can know is whether or not we’re being honest with ourselves as we build our businesses. Have we addressed these concerns, and are we building our dreams in such a way that... Read More >

World Bank Group Seeks Consumer Marketing Agency

2017-08-23 by John Goode

The International Finance Corporation (IFC), a member of the World Bank Group, is an investor and advisor supporting sustainable economic growth in developing countries by making private sector investments, mobilizing  capital in the international financial markets, and providing advisory services to businesses and governments. Lighting Africa, is a joint IFC/World Bank initiative that seeks to mobilize the private sector to build sustainable markets for affordable, high quality, modern solar lighting and energy products for people in Africa not connected to grid electricity. In Ethiopia, the program aims to enable 8 million people to gain access to quality-assured, off-grid solar lighting... Read More >

Top Parenting Influencers

2017-08-23 by John Goode

GroupHigh, a service that studies and compiles information on various social media (and otherwise) influencers, recently put out their list of top 60 parenting influencers. Here’s what the list shows: Two boys one girl and a crazy mom -- Reach over 30K. Topics for posts cover such things as recipes, healthy snack ideas, DIY projects, crafts, appropriate movies for her teenaged sons and daughter, and a lot more. A daddy blog. -- Reach almost 32.4K. Topics for posts cover such things as living in the south, DIY stuff, and general parenting. A Helicopter Mom -- Reach over 212.6K. Topics for... Read More >

California State Lottery Issues Advertising RFP

2017-08-20 by John Goode

California State Lottery has issued an RFP for lead advertising and integrated marketing services for all Lottery products with the objective of maximizing contributions to public education. Background: The Lottery’s mission is to generate supplemental funding for public education. Fiscal Year 2016/17 was another strong year for the Lottery, with sales of approximately $6.3 billion and nearly $1.5 billion earned for California public schools. Lottery products are sold statewide at more than 22,000 retail locations, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. The Lottery’s retail product offerings include an average of 24 fun and... Read More >

Shkreli guilty of fraud

2017-08-09 by John Goode

In what many are already calling a victory for the “good guys,” Martin Shkreli may be looking at the end of his career. The former pharmaceutical CEO who earned the derisive nickname, “Pharma Bro,” has been found guilty of fraud. According to the conviction, Shkreli “deceived investors” in some hedge funds. The jury deliberated for five days before finding Shkreli guilty on three of eight counts. He had been charged with securities fraud and conspiracy to commit fraud. The split decision is not really surprising. Many following the case have some trouble differentiating between where Shkreli actually committed fraud and... Read More >

Thinx fights image issues with new leadership

2017-08-07 by John Goode

Maybe you were unaware, but period underwear is a thing. Thinx was touted as having the ability to “absorb blood and kill germs,” qualities that appealed to enough people to support the company’s Kickstarter launch back in 2013. Things looked rosy for Thinx for years. Not so much anymore. The company recently brought in new leadership to clean up its image. Maria Molland Selby took the leadership role on July 31, replacing former CEO Miki Agrawal, who left the company last spring. Agrawal left a PR mess in her wake. The co-founder of Thinx was known for being brash and... Read More >

International Film Festival of India Issues Public Relations RFP

2017-08-05 by John Goode
International Film Festival of India Issues Public Relations RFP

  International Film Festival of India (IFFI) is the largest and prestigious international film festival being organized by Ministry of Information & Broadcasting every year in Goa. Films from all over the world participate in the festival. Reputed delegates from different parts of the world attend this festival. The 48th Edition of the festival is scheduled to be held from 20th November to 28th November 2017 at Goa. The organizers of the festival, with a view to enhance the profile of the festival in terms of content and organization, proposes to engage an PR Agency of repute for organizing various... Read More >

Charlotte, North Carolina Issues Lobbying RFP

2017-08-04 by John Goode
Charlotte, North Carolina Issues Lobbying RFP

The City of Charlotte, North Carolina has issued an RFP for a lobbying company. The City of Charlotte requires a qualified firm or individual to provide federal lobbying services on behalf of the City to the legislative and executive branches of the federal government. The Company shall have an office in the Washington, D.C. area. The Company will actively and continuously lobby Congress and the Administration to assist the City in several key areas including: Aviation Economic development; Environmental quality; Highways; Housing and community development; Public safety; Public transportation; Water and sewer; Workforce development; and Other City Council priorities. The... Read More >

Whitman Offers Full Support to HP

2017-07-31 by Ronn Torossian

As months roll by without any clear answers, the speculation as to who might be Uber’s next CEO continues to churn out headlines in the business pages. The list waxes and wanes week to week, but scratch one name off for good. Meg Whitman says she is not interested in becoming Uber’s next leader. She’s very happy at HP, thank you very much. Whitman was considered the frontrunner in the speculation game, which has been running since former Uber CEO Travis Kalanick resigned last month. HP is doing well, and Whitman is being given a lot of the credit. No... Read More >

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