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Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for...
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school...
Remember last month when the recall of an exploding phone made Samsung the laughingstock of the mobile world? Well, that worm seems to have turned. First, some are reporting that the Galaxy’s top opponent in...
Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as...
A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and...
He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer....
If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what...
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves...
In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and...
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on...
