consumer pr

Food Industry Promotes Healthy, Simple Comfort Foods

2016-10-11 by Richard D. Pace
Food Industry Promotes Healthy and Simple Comfort Foods

Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up by adding in a host of fresh veggies, fewer noodles, and less sauce. Sometimes it is about making revisions to the products used in dishes, and sometimes it’s about balancing them with more vegetables or lean proteins. Replacing fats with other options – some still fatty, but healthier fats like... Read More >

Influencer Public Relations

2016-07-28 by Jason Tannahill
Influencer Public Relations

A news article, even in today’s world, usually tries for impartiality. Influencers, on the other hand, have no such need or requirement. In fact, they can absolutely take sides, steer in one direction, and promote products freely – generally, they disclose if they receive some kind of reward for doing so, but even then, the people following that influencer do so because of some feeling of common ground and experience. That’s why influencers can become a vital part of any PR campaign. Start with the Basics If you have a small business and are not able to pay for outside... Read More >

Dos Equis Has A New Most Interesting Spokesperson

2016-06-06 by Ronn Torossian
dos equis public relations

He was the Most Interesting Man in the World. Now he’s an average civilian. For weeks fans and marketing gurus wondered who would take over as the Most Interesting spokesman for Dos Equis beer. Turns out, it should be spokesperson. Sports reporter Erin Andrews landed the job, a major get that put her name in the headlines for something other than winning a $55 million lawsuit, damages levied due to a secret video that filmed Andrews in the nude without her knowledge or consent. The new gig doesn’t officially brand Andrews as the Most Interesting Woman in the World. In... Read More >

Retail PR: JC Penney Shifting Focus

2016-05-23 by Richard D. Pace
jcpenney marketing public relations

If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what they want. But some are hurting worse than others. After first quarter sales numbers dropped much more than expected, JCPenney is scrambling to avoid a worse Q2. The double-digit loss was a shocker even for a business model suffering industry-wide difficulties. After a disastrous marketing shift in the 2000s, JC Penney rebounded with a new CEO and a back to what works approach. That helped stop... Read More >

Budweiser Rebrands As America

2016-05-20 by Aaron Sarno
Budweiser Rebrands As America

This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its signature beer “America” for the duration of the season. No news yet on whether or not there will be an “America Lite”. Anheuser-Busch InBev, the parent company of Budweiser, is, as has been widely reported, no longer an American company, as it is headquartered in Belgium. So, is it pandering... Read More >

McDonald’s Goes Fresh For Food

2016-05-19 by Jason Tannahill
Fast Food PR - Mcdonalds Fresh Food Marketing

In an effort to regain some lost ground in its key demographics, McDonald’s opted to try something fairly revolutionary in today’s fast food marketplace – fresh beef. Other chains have made the switch, and now it seems McDonald’s is going to give it a try. The transition will get a test run in a handful of Central Texas restaurants, most in the Dallas area, according to reports in CNN. But don’t expect the fresh beef on the Big Mac or cheeseburgers. Turns out the only sandwiches to receive the freshening up will be the quarter pounder, double quarter pounder, bacon... Read More >

What Value Is PepsiMoji’s Campaign?

2016-05-05 by Richard D. Pace
pepsi emoji pr marketing campaign

Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on the Coca-Cola campaign where names were printed on their packaging. Pepsi’s using emojis instead of names. So instead of looking for your or a friend’s name on a bottle or can, you can look for an emotion and then share it with a friend. But a person’s name is very personal, an emoji is not. As part of the campaign, they are creating a series of... Read More >

Mitsubishi in trouble on both sides of the world

2016-05-03 by Richard D. Pace
Automotive industry

Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker is in trouble for “submitting misleading data” on at least one – possibly more – vehicles. The data is related to fuel economy, a huge marketing factor in that market segment. People want to know if they are buying fuel economy, they are getting what they pay for. Some U.S.... Read More >

Men’s Wearhouse vs. Banks: Merger Doomed From the Start

2016-01-05 by Jason Tannahill
Men’s Wearhouse

He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW was done letting Zimmer pitch for them, they were done listening to him altogether. A little less than two years ago, MW was able to acquire JAB for $1.5 billion. Now that move has been criticized ever since same-store sales at the Jos. A. Banks division have been plummeting –... Read More >

How Do the Top Clothing Brands Handle their PR?

2015-12-30 by Richard D. Pace
clothing brand public relations

Tommy Hilfiger PR The “All-American” brand, Tommy Hilfiger works out of Amsterdam and New York and presents one of the biggest clothing brands in the world. Owned by P.V.H. (the company also owns Calvin Klein), the Tommy Hilfiger brand’s worth valued at approximately $3.1B according to estimates this past July. Chief Brand Officer, formerly Chief Marketing Officer, Avery Baker worked with the company since 1998 and oversees some of their biggest campaigns. Currently, Tommy Hilfiger represented by SB Groupe handling collection profiles, concept development, and design. Heather Vandenberghe, formerly senior vice president, marketing, and communications at Louis Vuitton, serves as... Read More >

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