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Business leaders understand how crucial it is to communicate during a crisis, especially communicating with empathy and transparency. Having these tones in communication during a crisis is what encourages all those included to make...
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet. These days, misinformation and disinformation can become ingrained into the...
We asked some experts for opinions on what trends and strategies we will see in public relations and marketing in the new year. Here are what some experts told us: Simon Elkjær, the Chief...
In a world that is constantly connected to everyone digitally, one of the key factors that determine whether a company is going to fail or thrive is corporate communications. This is the thing that...
Asked a few experts what is the best school to learn public relations – and here’s some answers. Diana Bassett, President of Diana Bassett Public Relations said Hofstra University is the best school to learn...
The integration of earned, shared, owned as well as paid media, that focuses on all of the buyer’s needs while also satisfying the media is defined as B2B public relations. Even when all of...
So Joe Biden is our next President – What are the implications for the public relations industry of a coming Biden administration? Shel Horowitz, an Award-winning author of 10 books including Guerrilla Marketing to Heal...
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to...
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a...
The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring...
