PR News

Adds to Growing List of Workplace Technology Clients  Virgo-PR, a New York PR agency that creates campaigns that delights audiences and attracts their attention has been named PR Agency of Record for VergeSense, an AI-driven platform that allows enterprise companies to better understand and design their workplaces with key data-driven insights. The San Francisco-based startup whose technology helps companies better understand and design their workplaces, just completed a $12 million Series B round. Tola Capital led the investment, with Principal Eddie Kang joining the company’s board. Allegion Ventures, JLL Spark and Pathbreaker Ventures also participated in the new round. In just two weeks as a client, Virgo-PR has placed VergeSense in the Wall... Read More >

Headed by Nicole Rodrigues, a PR and social media marketing pro with more than 19 years of experience, NRPR has grown into an award-winning PR and marketing machine serving game-changers worldwide.  The NRPR group works with brands that range from startups to Fortune 500 companies in the tech, health tech, fintech, mobile, digital entertainment, sports, lifestyle, and consumer product spaces. To positively impact each brand’s bottom-line, NRPR employs result-oriented and high-touch strategies tailored to each brand’s needs. Priding itself as an award-winning agency with a powerful global network, the NRPR group works with partners to create long-lasting relationships that produce... Read More >

What do marketers think is likely to happen in the new year in the world of marketing, digital publicity, influencers and more? Megan Maguire, SVP East Coast PR, LEWIS  said that “Consumers want more authenticity from influencers. 2020 has shown us that consumers are deeply invested in who the influencers they follow are as people – beyond fashion tips or new recipes, consumers want to know that their favorite influencers are driven by the causes they care about or even their political beliefs. This means businesses must be especially careful in identifying influencers to represent them, making sure they’re vetting beyond reach and... Read More >

Strategic communications agency Karv Communications is one of the country’s top firms providing PR support to the legal profession, according to Chambers & Partners, an independent research firm. In addition to ranking lawyers in more than 200 locations, Chambers’ 200 researchers also review and rank firms that support the legal profession to arrive at their ratings. Founded in 2012 by Andrew Frank, Karv is based in New York City and also focuses on financial and corporate communications, public affairs and crisis management to companies operating in the technology, energy, media, finance, healthcare, entertainment, consumer goods, and gaming sectors, as well... Read More >

Carl Lentz Hires Sunshine Sachs PR Sunshine Sachs has added pastor Carl Lentz to their celebrity client roster. Lentz became a high-profile pastor while working at Hillsong Church, a megachurch frequented by many celebrities like Justin and Hailey Bieber, Chris Pratt, as well as some of the Kardashian family members.  Lentz hired Sunshine Sachs, which has many notable Hollywood clients, such as Barbra Streisand, Leonardo DiCaprio, Meghan Markle, and many others, after some shocking revelations to the public about his personal life. SAP Enlists Edelman for PR Business German software company SAP has started working with Edelman, after previously working... Read More >

Mondelez, which owns the popular cookie brand, Oreo, came under fire from two prominent political activist groups, the American Family Association, and One Million Moms. The target of their ire? An LGBTQ-friendly advert was released to coincide with National Coming Out Day. If a brand takes a public stand on a social or political issue, they should expect some public pushback, so this didn’t really come as a surprise to Mondelez. However, the accusations in some of the public comments did catch some off guard. One Million Moms leader, Monica Cole, said, “Oreo and parent company, Mondelez International, are attempting... Read More >

The best time to start a PR campaign is before trouble rears its head. Unfortunately, when a crisis arises, damage control in real-time is virtually impossible. Of course, big crisis can be handled professionally, and the firms below have developed a reputation for doing the impossible when it comes to crisis PR. Sitrick And Company Founded in 1989 by Michael S. Sitrick, Sitrick and Company is a national firm with offices in LA, New York, Chicago, and other major cities. Founder Mr. Sitrick has a reputation for handling a crisis, in fact, he wrote the book on it. Critically acclaimed,... Read More >

When you mix wild animals and people, occasionally, accidents will happen. That’s a fact of life in the zoo business. Most professional companies have myriad safeguards in place to limit the potential of these incidents happening. Still, no system is perfect, so sometimes a brand finds itself in a position similar to the Shanghai Zoo. In this case, though, not only did something awful happen, it happened in front of visitors with camera phones, making the whole incident that much worse and the need for a precise Public Relationsresponse that much more vital. You may have already read the story, or... Read More >

  Stephen Corsi Named Chief Digital Officer of Peppercomm The leading strategic communications and marketing agency, Peppercomm, hired Stephen Corsi as its Chief Digital Officer as well as Senior Partner. His primary role at the agency is to lead and grow digital marketing communications services that include social media marketing, paid search, web design and development, SEO, video, and creative services. Previous to working at Peppercomm, Corsi provided digital and PR strategy to different financial services, enterprise B2B, and fintech clients, such as Bank of America, McAfee, Blackberry, and plenty of other Fortune 500 companies. Heal Selects 5WPR as Agency... Read More >

How are agencies coping with corona virus? Here are two stories of marketing agencies and how they are coping with the pandemic. Patrick Garde, Co-Founder of Exaweb said, “Due to the coronavirus, we immediately implemented work-from-home arrangements by mid-March. We have not returned to the office since then. We believe that the health of our team members is our number one priority this pandemic.One of the WFH tips we can share is to set a weekly huddle, if possible, on Monday, to start the week with a positive vibe. One facilitator every week where each one can present something or... Read More >