What’s the Difference Between Public Relations and Marketing?

The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with persuading the media to air […]

Customer Loyalty by Generations

“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late 2019 by global marketing agency […]

Full Swing PR, Co Communications Public Relations Predictions

Many things happening – and many PR predictions experts.  As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived, even during the pandemic, “The pandemic has brought home that public relations benefit greatly from being part of an integrated digital […]

Milk & Honey PR: PR Agency Profile

Milk & Honey PR is a public relations agency with offices in London and Sydney. They have been awarded the New Consultancy of the Year 2018 award by PRCA Dare Awards. This PR agency specializes in working with ambitious companies to continue their growth, and Milk & Honey PR helps them achieve those goals by […]

Bachelorette Star Responds to N-word Statement

In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they […]

Public Relations Careers: Options, Job Titles, Descriptions

Making the right choice when it comes to a career path is a defining moment in anyone’s life. However, not everyone has an easy time making that decision, especially since a lot of people don’t know if they’ll end up liking a certain choice as they’ve never had any experience working in such a field. […]

How PR Can Respond to the Coronavirus Outbreak

The global coronavirus emergency has disrupted the operations of travel industry companies, as well as any brand with international operations. Higher education institutions that enroll Chinese students are under the pump, and many global businesses have closed their outlets in China. Airlines have been forced to suspend flights to and from China, while those with […]

Public Relations Survey Reveals Industry Patterns and Trends

Public Relations Survey Reveals Industry Patterns and Trend

A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends. The survey, which collected data from respondents ranging from full-service public relations firms to digital and social media professionals, was then organized into statistics […]

Public Relations Salary Ranges

Public Relations Salary Ranges

As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for students seeking to major in PR. The median annual salary for a PR specialist in 2017 was nearly $60,000 according to […]

City of Burnsville Seeks Lobbying Agency

The City of Burnsville welcomes proposals to provide consultant and lobbying services related to certain specific legislative initiatives. Background: In late 2018, the Burnsville City Council adopted a vision for the redevelopment of the current regional Burnsville Center site and surrounding area. This “Center Village Plan” serves to guide decision making, investments and priorities for […]