#FijiWaterGirl takes center stage at the golden globes

The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet, Cuthbert spent the evening ‘photobombing’ various celebrities as she posed behind them with her tray Dubbed ‘Fiji Water Girl’ by the […]

Major Challenges of PR Professionals

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game – we’re great at keeping up to date with our developments in our client’s industry […]

Discover Puerto Rico Issues Public Relations RFP

Purpose: The Puerto Rico Destination Marketing Organization, Discover Puerto Rico (“DPR”) seeks a world-class Public Relations firm to continue elevating and protecting the DPR destination brand and keep Puerto Rico top-of-mind for travelers thru a robust, innovative, cutting edge and outstanding PR strategy. The purpose of this Request for Proposal (RFP) is to identify a […]

PR Agencies Can Help Products Hit Shelves

Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot […]

Marketing Promotional Events

There are a lot of things to consider when marketing an upcoming event. It can be a stressful process – you’re worried about the turnout and how you can make the most out of the event. We’ve created a simple guide so you’re not overwhelmed. Take these guidelines into consideration in creating your event marketing […]

Lessons from Facebook on how not to conduct PR

There are many things companies should do during a crisis, but then there are also things you shouldn’t do. This time around, Facebook ticked a few of the boxes in that list.  The New York Times’ investigative report brought to light Facebook’s mishandling of the 2016 Russian influence campaign. The story, accurately titled ‘Delay, Deny […]

4 Things to Ask Influencer Marketing Agencies

4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage an influencer marketing agency because they have the experience and network to run results-driven campaigns that you hope can have a […]

Head of HYPR, Gil Eyal And Influencer Marketing

Head of HYPR, Gil Eyal Understand Influencer Marketing

Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations service provider transforming the world of influencer marketing by giving clients in-depth insight into the audience demographics of social influencers- and […]