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5W Public Relations
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Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]
Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]
For any brand, earned media is a must for any profitable PR campaign. This is doubly true when you are a business with very stiff competition, in an industry with strict regulations, or if you are just starting out and trying to get a toehold in a crowded marketplace.But how can you gain effective earned […]
Beauty PR is exactly what it sounds like: public relations for beauty products, or cosmetics. Think of every commercial for eyeliner, lipstick, or mascara – the people behind those ads are beauty public relation agents. What Do Companies Do to Promote Products? More than just ads, PR agents are responsible for the promotion of products […]
Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands have used SXSW as a springboard to major earned media opportunities. This past year some of the biggest winners included companies […]
That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect advertising agency for them. There are hundreds, even thousands, of agencies out there and it can be a daunting task for […]
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting a new spin on its famous tagline, ‘the best a man can get’. The ad campaign has been met with mixed […]
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly […]
EfficiencyOne is seeking a Creative Services Agency to support our marketing and communications goals. These goals support Efficiency Nova Scotia’s mandate to provide energy efficiency services for residents and businesses within Nova Scotia, and our purpose to help people build a better world through efficiency. Background: Creative Services is an existing service, for which the […]
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the ways in which we […]
