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A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends. The survey, which collected data from respondents ranging from full-service public relations firms to digital and social media professionals, was then organized into statistics […]
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for students seeking to major in PR. The median annual salary for a PR specialist in 2017 was nearly $60,000 according to […]
The City of Burnsville welcomes proposals to provide consultant and lobbying services related to certain specific legislative initiatives. Background: In late 2018, the Burnsville City Council adopted a vision for the redevelopment of the current regional Burnsville Center site and surrounding area. This “Center Village Plan” serves to guide decision making, investments and priorities for […]
An earlier article attempted to detail and define the numerous job titles one can find in the public relations field. With the encyclopedic number of titles, how does one describe the work of these? Another previous article quoted the 30,000 member Public Relations Society of America’s definition of PR – “Public relations is a strategic […]
Before making the decision to hire a PR firm, or starting your own campaign, it is vital that you understand the nature of news. Luckily, it’s not rocket science. There are only two ways to make news: create a story, or follow a story. Understanding the difference between the two is critical knowledge for anyone […]
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case of unpaid versus paid, credible versus skeptical, earned versus purchased. Advertising is hardly filling, and public relations just tastes so, so […]
This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote an idea, sell a product, garner support for a position, or gain recognition for accomplishments. But don’t just take my word […]
Public relations can make or break a business – large or small. Good PR skills are also a vital tool for a range of professions, from politicians to radio presenters, or anyone trying to promote an idea or product. The internet is packed with bursting with online courses offering to help you improve your PR […]
All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these scenarios. All businesses are vulnerable to a wide range of unexpected threats and in this age of anything going viral at […]
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]
