Maximizing On Public Relations At SXSW

Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands have used SXSW as a springboard to major earned media opportunities. This past year some of the biggest winners included companies […]

What is an Advertising & Public Relations Search Consultant?

Exactly What is an Advertising & Public Relations Search Consultant

That’s a pretty long title for a job, is must be important, right? Turns out, it actually is. A Public Relations search consultant (or ad agency search consultant) helps a client find the perfect advertising agency for them. There are hundreds, even thousands, of agencies out there and it can be a daunting task for […]

The Demise of SXSW has Been Greatly Exaggerated

The Demise of SXSW has Been Greatly Exaggerated

Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly […]

EfficiencyOne Issues Creative RFP

EfficiencyOne Issues Creative RFP

EfficiencyOne is seeking a Creative Services Agency to support our marketing and communications goals. These goals support Efficiency Nova Scotia’s mandate to provide energy efficiency services for residents and businesses within Nova Scotia, and our purpose to help people build a better world through efficiency. Background: Creative Services is an existing service, for which the […]

#FijiWaterGirl takes center stage at the golden globes

#FijiWaterGirl takes center stage at the golden globes

The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet, Cuthbert spent the evening ‘photobombing’ various celebrities as she posed behind them with her tray Dubbed ‘Fiji Water Girl’ by the […]

Major Challenges of PR Professionals

Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for being on top of its game – we’re great at keeping up to date with our developments in our client’s industry […]

Discover Puerto Rico Issues Public Relations RFP

Purpose: The Puerto Rico Destination Marketing Organization, Discover Puerto Rico (“DPR”) seeks a world-class Public Relations firm to continue elevating and protecting the DPR destination brand and keep Puerto Rico top-of-mind for travelers thru a robust, innovative, cutting edge and outstanding PR strategy. The purpose of this Request for Proposal (RFP) is to identify a […]

PR Agencies Can Help Products Hit Shelves

Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients’ products. However, these agencies can do a lot […]