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Today, a Q&A with V2 Communications’ founders & partners, Maura FitzGerald and Jean Serra. What led you to careers in PR? Jean: I fell into PR, plain and simple. I ended up getting a receptionist position at a regional ad agency with plans to transition into account management, … [Read more...]
Many different thoughts on what will be in marketing and public relations in 2021. We interviewed a number of experts and people in the field on these issues, and here are their thoughts. “Marketing has traditionally been about audience building, but it’s starting to shift to “community … [Read more...]
What are going to be hot in public relations in 2021, what wont? We asked some leading public relations experts and here are their thoughts. "PR trends are definitely going in the direction of being more personal, more honest, and more vulnerable than ever before. Consumers and audiences … [Read more...]
WILMINGTON, DE - SEPTEMBER 24: Democratic candidate for president, former Vice President Joe Biden makes remarks about the DNI Whistleblower Report as well as President Trumps ongoing abuse of power at the Hotel DuPont on September 24, 2019 in Wilmington, Delaware. (Photo by William Thomas … [Read more...]
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with … [Read more...]
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in … [Read more...]
Full Swing PR, Co-Communications Public Relations Predictions Many things happening – and many PR predictions experts. As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived, even … [Read more...]
Milk & Honey PR: PR Agency Profile Milk & Honey PR is a public relations agency with offices in London and Sydney. They have been awarded the New Consultancy of the Year 2018 award by PRCA Dare Awards. This PR agency specializes in working with ambitious companies to continue their … [Read more...]
Bachelorette Star Responds to N-word Statement In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter … [Read more...]
Making the right choice when it comes to a career path is a defining moment in anyone’s life. However, not everyone has an easy time making that decision, especially since a lot of people don’t know if they’ll end up liking a certain choice as they’ve never had any experience working in such a … [Read more...]