BP’s PR Strategy Makes a Shift with Carl-Henric Svanberg in the Highlights
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
Tagged: reputation management
McDonald’s Recall PR: Latest Corporation Recalling Products
McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.
Dry Max PR Goofs: Pampers Attempts to Buy Trust
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
BP Behind Hype – The True Meaning of an Aggressive PR Campaign
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
Pampers’ Crisis Management Response to Dry Max Class Action Lawsuit Is a Press Release
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
Brunswick Group to Clean Up BP Reputation with Aggressive PR Campaign
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
Leaked Gadgets and Apple’s Brand Management
Controlling a brand’s image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
GM Faces Safety Probe for Brake Problems
In a year where the entire auto industry is at the mercy of the public, consumers prompt a U.S. safety probe into GM vehicles.
Crisis PR: Another Recall, This Time Killer Pringles
Toyota, GM, Nissan, and now Pringles potato chips, what’s next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.
Crisis PR: Swami Nithyananda – India’s Leading Spiritual Guru May Be Promoting Sexual Healing
One of the world’s most trusted spiritual gurus, Swami Nithyananda, supposedly caught on video in sex scandal. One of India’s most revered spiritual leaders is implicated by a video released by Indian Sun TV which shows someone who looks like the guru in bed with a lady many think is a famous Tamil actress. The reports have not been denied or confirmed at this point, but Everything PR News has the original broadcast.
