Brunswick Group to Clean Up BP Reputation with Aggressive PR Campaign
PR giant Brunswick Group will handle British Petroleum's PR strategies in the months to come, Politico reports. The publication describes the future campaign as "aggressive." For BP's sake, I can only hope that Politico just used a figure of speech. British Petroleum is in no position for aggressive PR campaigns. What they need is a advocate/relationship management type of approach, and as much transparency as possible for a company in their position. So far, BP's response to questions regarding the massive Gulf oil spill they caused was vague, and lacked transparency. Hopefully Brunswick Group will have the common sense to advise... Read More >