Acclaimed actor Laurence Fishburne’s daughter Montana reportedly intends to make a sex tape to launch her career. Mimicking Kim Kardashian may be one way to gain celebrity status, but it is hardly the best way. Fishburne supposedly signed to do a porn movie with Vivid Entertainment, the same company that released Kardashian’s home sex movie.
Yomego has recently launched My Social Media Reputation, a service to measure brands’ online reputation and provide recommendations for improvement.
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
McDonald’s recalls 12 million promotional Shrek glasses. The CPSC and McDonald’s announced a general recall of promotional glasses for the latest Shrek film. The glasses were apparently tainted with the heavy metal cadmium, ingestion of which can cause severe long term health effects.
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves “confident” in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
Controlling a brand’s image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
In a year where the entire auto industry is at the mercy of the public, consumers prompt a U.S. safety probe into GM vehicles.
