The Changing World of Public Relations
The newsroom changes constantly and with the digital age, some say print will disappear altogether. So big changes for the PR industry and how they relate to news loom on the horizon as well....
Tagged: pr resources
Tweeting with CEOs of the Top 20 Independent PR Firms
In the public relations arena, CEO’s build brands, and advise their clients to use social as part of their brand identity. We reviewed the CEO’s of the 20 largest independently owned PR firms to...
Press Release Template: 3 Things to Include in Every PR Press Release
Press releases are an important tool for any business when grabbing media attention, so it’s important not to mess them up. Every day, news agencies and reporters are flooded with press releases from everyone...
Why Did Larry Rasky of Rasky Baerlein Threaten To Sue Everything-PR?
Larry Rasky, Chairman and CEO of Rasky Baerlein Strategic Communications, is a very well-connected big-wig PR guy – and so we wrote what we thought was a positive profile of Rasky Baerlein, including a...
Ruder Finn, Waggener Edstrom & Ed Zitron Represented on Business Insider Best Tech PR People
Business Insider has come out with their feature story on the best tech PR people of 2015, and not surprisingly it includes a who’s who of PR professionals from technology leaders including Twitter, Google,...
Periscope: High Visibility on Social Media and Drunk Driving Don’t Mix
It is unusual for police to get a tip from the virtual world about a drunk driver. It’s usually the other way around. But in Florida today, a woman was booked with drunk driving...
Writing Great Headlines In Press Releases
It’s no secret. A press release can catapult your company or service into the public eye in a heartbeat, or it can end up in the trash bin, literally and virtually. Let’s make a...
The OutCast Agency: A Good SF Agency… Less Good Elsewhere
OutCast Agency, formerly OutCast Communications, was founded in 1997 as a high-tech PR firm. Alex Constantinople became a partner and COO in 2010, and less than a year later she became their CEO. San...
Using PR to Launch your Company or Idea
A product or company launch is a one-and-done thing. If you do it well, your company or idea has a chance of success, if it all goes wrong, you don’t get a do-over, at...
SMT PR: How To Do A Satellite Media Tour
Satellite Media Tours, also known as SMTs, are becoming increasingly popular among businesses because they’re cost-effective and relay messages to various media sources. An SMT is a series of interviews spread out over the...
