Tagged: pr resources

ruder finn 0

Ruder Finn Targets China Market Like a Sniper

Ruder Finn, one of the world’s most respected PR firms, recently conducted a joint analysis of the Chinese consumer market. The data, which determined Chinese consumers Corporate Social Responsibility (CSR) index, reveals eye opening facts about branding in China. Performed in liaison with Tsinghua University, CSR for Chinese consumers provokes thought.

Arianna Huffington 0

Arianna Huffington’s Middle Ground: Print Media’s Utopia

Arianna Huffington may be the catalyst by which old and new media reconcile. The Huffington Post’s matron adds an intillectual, as well as down to Earth template for what may become news distribution in the 21st Century. Some öld media types have thumbed their noses at social media, while new age bloggers have to an extent ignored convention too much.

swiftpage reports 0

Create, Send, Track Email Campaigns with Swiftpage

Swiftpage is one of those “must have” or “must use” applications for professional communicators. In this age dominated by real-time communications, video conferencing, webinars, Twitter, Facebook and Google Wave, email marketing still has its place. This is what Swiftpage is all about: smart email marketing strategies.

U2 Bono 0

Music PR: U2’s Bono and Self Aggrandizement

U2 lead singer Bono thinks downloading U2 music illegally is as bad as online child pornography. In an article for the New York Times Bono compares illegal downloads to the evils of child porn suggesting federal authorities track down U2 revenue as diligently as arresting child pornographers. What a guy! If his artistic passion were expressed so eloquently, it is doubtful anyone would download a song of his.

Waggener Edstrom 0

Terms for the Video Game Market by Waggener Edstrom

Waggener Edstrom is one of the most digitally savvy PR firms in the world. One might think they would be immune to over hyping reports or creating terms to sound technical, but apparently they are not. Why do firms do more lip service than real service these days? Is talk cheaper than action? Sounding technical does not mean one is technically inclined.