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Walker Sands Communications Walker Sands is a public relations firm founded in 2001 and based out of Chicago. Their services include branding, product launches, blogging, and a focus on winning awards for their clients....
As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive...
For the past ten years, journalism has been steadily declining; in 2015 the American Society of News Editors annual census release reported a loss of 3,800 journalism jobs in just one year. In this...
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and...
For a time, it looked like traditional news garnering might be breathing it’s last, conceding victory to SEO. But recently PR is finding its place again and figuring out how to move forward. Here...
The Orange County Transportation Authority (OCTA) addresses ongoing transportation needs in Orange County. OCTA develops and implement transportation programs designed to reduce traffic congestion and improve air quality. OCTA’s countywide bus system operates 76...
Good PR pros are not oblivious to the benefits of using online tools and metrics. And while many PR firms these days are active in Search Engine Optimization (SEO), it’s never good to place...
Here are ten Google+ Communities you might want to consider joining. They are listed based on the number of members, and these communities cover a wide area of PR, communication and marketing aspects so that all the PR people on Google+ can find something that meets their interests.
Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are...
Search engine optimization and content marketing go hand-in-hand in the modern business landscape. There will be no difference between a search engine crawler and a human visitor within the next five years according to...
