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social media — Tagged Articles

How PR Teams Use Reddit: The Complete 2026 Guide

Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.

EPR Editorial Team · May 18, 2026

Crisis Communications

The McDonald's CEO Big Arch Bite Case Study

A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.

EPR Editorial Team · May 18, 2026

Corporate Communications

The 24-Hour Rule Is Dead: Crisis Response in the Real-Time Era

The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.

EPR Editorial Team · May 18, 2026

Corporate Communications

Why "Communications" Is Eating the Industry

The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…

EPR Editorial Team · May 16, 2026

AI Communications

The New Citation Cartel: How Wikipedia, Reddit, and YouTube Quietly Replaced Half the Open Web Inside AI Search

Wikipedia, Reddit, and YouTube now produce most AI engine citations. Reddit + YouTube = 78.2% of AI social citations. The cross-cluster hub for AI retrieval.

EPR Editorial Team · May 14, 2026

Social Media

Stop Posting for the Feed. Post for the Bots.

For 15 years social media was a reach discipline. In 2026 it has a second job: feeding the citation layer AI engines retrieve from. The two-function playbook for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

EPR Editorial Team · Apr 15, 2024

Social Media

Your Social Feed Has Two Jobs Now

Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.

EPR Editorial Team · Apr 15, 2024

Social Media

Caring About Consumers To Avoid PR Crises

Elmo asked four words on X and got tens of thousands of replies about exhaustion and despair. The upside and the crisis were the same event — and the Sesame Workshop response is the most instructive brand case study of the last several years.

EPR Editorial Team · Feb 25, 2024

Social Media

How PR Teams Use YouTube in 2026

How PR teams actually use YouTube in 2026: creator relationships, captions and chapters as retrieval infrastructure, and where the AI engines fit in.

EPR Editorial Team · Feb 15, 2024

Crisis Communications

How the Private Submersible Industry Can Rebuild Consumer Trust After the OceanGate Titan Implosion

The OceanGate Titan implosion became the canonical case study in how a niche category loses its license to operate when one operator fails catastrophically. The five-step trust-rebuild framework, what the U.S. Coast Guard investigation documented, and why the lesson extends beyond submersibles.

EPR Editorial Team · Jul 28, 2023