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Ads and Content on Facebook Lead to Spike in Sales

People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s “The Power of Like 2” research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.

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Top Germany PR Firms

German Consumers Relying Heavily on Traditional Media

Germans consume a lot of media, but surprisingly perhaps for many people, traditional media are the most accessed. TV, radio, magazines and newspapers are the top 4 most used media according to a recent study by BITKOM, the Federal Association for Information Technology, Telecommunications and New Media.

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Users Love To Surf Online, Study Shows

If there was anyone wondering whether the online presence is a must for a company these days, they now have the answer: people love to consume online content, from home or from the office, as a recent study shows.

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SmartPhones

Mobile Apps Displaying Ads Kill Smart Phones Batteries Faster

SmartPhonesDid you ever use mobile phone app that displayed ads (in order to be a free version) and saw that your mobile phone’s battery was drained very fast? Well, it’s natural, according to a new report from Microsoft and Purdue University which shows that such applications have a rate of power usage up to 75% higher than other apps.

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