Insights & Strategy
Networking in Public Relations: The Complete Beginner's Guide
In today's world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established.
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PR News
Hedge Fund PR in 2026: The AI Communications Pillar
Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The 20-year-old relationship-led PR playbook is over. The 2026 architecture combines earned media, GEO, AI visibility research, owned-property depth, and regulatory communications discipline. The canonical reference.
PR News
How to Create a Better User Experience for Your Website
The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.
Generative Engine Optimization (GEO)
Content Promotion in 2026: Distribution Is Dead. Citation Is the Job.
Content promotion in 2026 is not distribution. It is citation engineering. Over a third of consumers now start product research with AI, not Google. The 2014 stack — search, social, email, outreach, paid — does not reach the buyer that has moved into ChatGPT, Claude, Perplexity, and Gemini. The new stack does.
PR News
Why Influencer Outreach is Important
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.
Social Media
Twitter AMA Crisis PR — McDonald's #McDStories, JPMorgan #AskJPM, and NYPD #myNYPD
McDonald's #McDStories, JPMorgan #AskJPM, NYPD #myNYPD. Three open-mic Twitter campaigns, three institutional disasters, one shared structural failure. The pattern, and the working playbook for brands that want to avoid the same mistake.
PR News
Branding yourself as a social media speaker is a great way to succeed
One of the best ways to succeed in business is to become a social media speaker, because apart from branding your company, you’re branding yourself.
Social Media
Twitter Abuse and the Brand Communications Question
Twitter has been the primary battlefield for brand-targeted abuse and platform-native pile-ons across the past several years. McDonald's #McDStories continues to be the canonical reference — the January 2012 promoted-hashtag campaign that flipped within hours into one of the most-cited hashtag hijackings in marketing history. The pattern has been hardening as the platform's user base grows.
Social Media
The X Product Cycle: How Businesses Position Across Platform Policy Resets
From September 2013 "important Twitter changes" through the 2022-2026 X cycle — acquisition close, workforce reduction, Trump restoration, X rebrand, Community Notes. The four positioning patterns and five structural lessons for businesses.
Social Media
5 Steps to Showing Clients Value for Promoting Business Via Facebook
Despite the indisputable fact that promotion in social networks is now in trend, many business owners are still skeptical about this promotional way and reluctant to invest money in it. This article will give some useful tips on how to convince your client that promotion in Facebook (or in any other social network) is a profitable investment that will pay off in future.