Insights & Strategy
Networking in Public Relations: The Complete Beginner's Guide
In today's world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established.
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PR News
A PR Pro's Guide to Newsjacking
Uniquely crafted takes on a current event attract a reader to visit a company's website to read more.
PR News
NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel
Everything PR Reveals Quote Came From Norway Burson CEO -.
PR News
How to Market Web Apps Online
In this post, I'd like to share a few tips on how you can market your tech-related website.
PR News
How to Create a Better User Experience for Your Website
The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.
PR News
Why Content Promotion is Queen: Tips on How to Make it Work
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
PR News
Why Influencer Outreach is Important
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.
PR News
PR Tips: #AskCommish Goes Awry
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.
PR News
Branding yourself as a social media speaker is a great way to succeed
One of the best ways to succeed in business is to become a social media speaker, because apart from branding your company, you’re branding yourself.
PR News
Vocus Announces New Educational Webinar Series with Mark Shaw
Vocus, a leading provider of cloud based marketing and PR solutions, announced today the latest in a series of informative webinars. This latest educational seminar, “Twitter: It's Not Just About Cheese Sandwiches,” will feature socal media guru Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT.