Early Promoted Tweets adopters report encouraging results
When Twitter launched its much hyped advertising program, Promoted Tweets, quite a few big brands signed up and started using the service. Twitter advertising is somewhat similar to Google’s offering of paid search listings in what the way it works is concerned and in less than a month, early adopting companies are reporting quite encouraging results. No matter what you track – speed of sales, clicks, page impressions, this baby advertising project seems to be paying off fast. Virgin America, Red Bull, NBC Universal and many other brands have taken the stage to explain what campaigns they have run and... Read More >