Twitter has stood up to some pretty big guns in the past year or so. They’ve turned down various potential buyers and insisted that the popular social media venue can and will continue on its own. Well, not completely alone, since other companies are rapidly realizing that if they want to tap into the power that is Twitter, they need to integrate. Yahoo is one of these.
Recently, Facebook revealed their liaison with Twitter, now Yahoo is following suit. They will be incorporating Twitter into just about every area of their business, including Yahoo Mail, Search, Finance and News, just to name a few.
“The information in one single tweet can travel light-years farther with this Yahoo integration,” Twitter co-founder, Biz Stone, said in a statement. “Tweets in more places brings relevance where and when you need it most.”
Adding to the Pot
Until now, Twitter hasn’t made any money for its creators. It has always been a free micro-blogging site and an open platform, allowing everyone and their dog to create applications that let folks tweet from their phones, laptops and just about anything electronic. But these days Twitter is starting to pull in some cash by charging the big networks like Yahoo, Google and Bing for the data being collected.
Since that includes around 50 million tweets a day, that revenue could be pretty good.
Not to mention, how great is it for Twitter that they get free promotion and end up being paid for other companies to push their stuff? That’s just good business.
Top Public Relations News:
Getting Ahead of a Crisis Before it Happens
PR Agency Needed For Fighting Health Crisis
Donald A. Baer Is Burson-Marsteller’s New CEO
Public Relations News From Edelman, Interpublic, FleishmanHillard & Nat’l Assoc. of Broadcasters
PR News: Hires and Appointments in Public Relations
Finding Some of the Best Travel PR Firms
Victoria’s Secrets Underpaid Angels
French/West/Vaughan Announces New Creative Head & Additional New Hires
I-Impact Group Takes on Re-Emerging Client E.F. Hutton
Top Tech Public Relations Firms: 5WPR On East Coast & Brew PR on West Coast