Influencer Marketing
Gaming Influencer Campaigns and Creator Strategy 2026
The 2026 gaming influencer playbook — Twitch, YouTube Gaming, Kick, TikTok. Deal structures, exclusivity, FTC compliance, and how creators sell games.
Tag
Video Game PR — Tagged Articles
Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Entertainment & Media
Roblox Marketing in 2026: The Brand Playbook for the User-Generated Platform
The 2026 brand playbook for Roblox: 80M daily users, top brand activations from Nike to Gucci to Walmart, the DevEx creator economy, and how brand presence on the platform now enters AI engine retrieval.
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
Public Relations
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
Marketing
SXSW, Gamergate, and the Decade-Long Crisis-Comms Lesson for the Gaming Industry
A decade after SXSW fumbled Gamergate, the crisis-comms lesson still defines how the gaming industry handles harassment, controversy, and online mobs.
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Insights & Strategy
Video Game PR: The 2026 Discipline
Gaming PR is a $180B+ communications discipline — AAA launches, streamer partnerships, live-service comms, crisis prep, and AI visibility in 2026.