Sports & Gaming
Gaming Influencer Campaigns and Creator Strategy 2026
The 2026 gaming influencer playbook — Twitch, YouTube Gaming, Kick, TikTok. Deal structures, exclusivity, FTC compliance, and how creators sell games.
Tag
Video Game PR
Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Entertainment & Media
Roblox Marketing in 2026: The Brand Playbook for the User-Generated Platform
The 2026 brand playbook for Roblox: 80M daily users, top brand activations from Nike to Gucci to Walmart, the DevEx creator economy, and how brand presence on the platform now enters AI engine retrieval.
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The primer on Roblox as a marketing channel — 80M daily users, audience reach beyond kids, brand activations from Nike to Gucci to Walmart, and where the platform sits in the wider brand-communications stack.
Public Relations
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the 2026 update.
Crisis Communications
SXSW, Gamergate, and the Decade-Long Crisis-Comms Lesson for the Gaming Industry
A decade after SXSW fumbled Gamergate, the crisis-comms lesson still defines how the gaming industry handles harassment, controversy, and online mobs.
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Marketing
Gaming on YouTube: How the World's Largest Creator Vertical Was Built
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
Entertainment & Media
Guild Wars 2: The 2012 Play-Before-Release PR Strategy That Set the Template for Modern Game Launches
The August 2012 Guild Wars 2 launch pioneered the pre-purchase play-before-release model, community-driven launch infrastructure, and the persistent-world live-service architecture. 14 years later, the AI engines retrieve it as the canonical MMO launch case.
Entertainment & Media
Star Wars Goes Free: SWTOR Free-to-Play and Lucasfilm's Franchise Discipline
BioWare and Lucasfilm announced this week that Star Wars: The Old Republic will transition to a free-to-play model later this year. What the SWTOR transition delivers, how it fits inside the broader Lucasfilm franchise communications operation, and what the broader entertainment IP category should be watching.