The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses. There is also a Collector’s Edition available, offering “a feast of both physical and digital treasures worthy of a true fan.”
The game is set to release tomorrow, August 28, but fans who pre-purchase one of the pro-packages (which start at as low as $59.99) can already play it. The new edition of Guild Wars remains free-to-play, with no monthly subscription fees, but up front fees vary depending on the version each user wants.
The play-before-release feature attracted massive media attention, boosting sales and generating tremendous public good will. The game has an active social media presence, where users who already tried the game can report errors, ask questions, and engage with other game fans, sharing technical issues they encounter during the game, asking for advice, and so on.
As a popular social game, Guild Wars 2 is even more community focused than before. New features make the game even more interesting: the game continues to change even when players leave the game, and action players can change the game for the entire community. Basically, players find an ever-changing world every time they log in. Competitive play in Guild Wars 2 is easy to learn, but offers challenges for new players and hardcore PvPers alike.
Top Public Relations News:
News From Chris Taylor, Ruder Finn, Sitrick & Co., and North 6th Agency
A Professional Overview of RB Milestone Group’s Ryan Brucato
French/West/Vaughan Announces Major Staff Reshuffle
The Golden Rules of PR Crisis Management
Santa Clara Water District Issues Media Buying RFP
Prince Edward Island Issues Tourism Marketing RFP
Ayelet Noff of SlicedBrand Q & A On PR & The 2020 Elections
Advertising RFP Issued By State of North Carolina
Congrats To Lisette & Brad Zeifman of Shadow PR On Shadow Baby Girl
iStrategy: Global Digital Media Conference