Video Game PR

Crisis PR: Nintendo Taking Heat for Firing Woman

2016-04-14 by Jason Tannahill
Nintendo

The gaming industry constantly takes heat for how it treats and interacts with women. From online harassment to Twitter threats to shaming and catcalls on other social media, the issue has only caught fire and doesn’t seem anywhere close to burning out. The antagonists in this case are often Nameless Faceless Masses, but sometimes a big name brand gets tossed into the mix. This time, the brand under fire is Nintendo. The company fired a woman named Alison Rapp last week, a move that immediately sent some people’s neck hair up. Rapp has always been a loud and proud advocate... Read More >

Which PR Firms Represent the Top Video Game Publishers?

2015-12-30 by Richard D. Pace
video game public relations

The Video Game industry has an interesting relationship between the public, publisher, and the public relation department facilitating the two. Metacritic ranked the top 8 publishers here, and the rundown of top publishers and firms representing them follows. #1 Nintendo Recently, Nintendo had shifts in their PR, at least in the U.K. In April, the U.K. branch appointed PrettyGreen to replace 77PR. Their PR company in the United States is AdAge representing Nintendo since 2013. #2 Ubisoft Ubisoft was one of three publishers managing to avoid releasing a negatively reviewed game and maintains their #2 spot on the list. This... Read More >

How SXSW Fumbled GamerGate, And What They Must Do Next

2015-11-11 by Jason Tannahill
GamerGate

GamerGate is not going away, and that uncomfortable fact is something every video game PR agency must consider when crafting a campaign and positioning their messages. This dynamic is no more real than at the South By Southwest Interactive Conference. SXSW, held annually in Austin, bringing together gamers, tech innovators and industry journalists for an unequaled bacchanal of ideas, discussions, and Big Idea brainstorming. Any discussion about possibilities and potential must, by its nature, include a careful and honest State of the Union aspect. Where are we? How did we get here? And, most importantly, how do we get where... Read More >

Video Game PR: Disparate Strategies With Equal Impact in Video Game Marketing

2015-11-09 by Jason Tannahill
Video Games

Since 2000, video games seized their rightful place in the mass market, eventually outdoing motion pictures and television for entertainment, sales, and business. Also as an art form. As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles. For game developers to reach their desired gaming population, bold campaigns undaunted by creative tactics forge the way new games cut through the gamer market’s ubiquitous noise. What’s more, any video game campaign must convince customers to pay a whopping $59.99, the price of an average console title. Similar to a new movie... Read More >

How to Refine Ad Strategies on YouTube with Gamers’ Insights

2013-07-03 by Archie Obrien
Youtube

  Google Think Insights released a 8 page whitepaper, Gamers On YouTube: Evolving Video Consumption, which offers valuable intel and insight on gamers. The company revealed that 95% of gamers turn to online video on YouTube for entertainment and information, and learning their habits could be a great way to refine advertising strategies on the video sharing network. The paper, authored by James Getomer, Michael Okimoto, and Brad Johnsmeyer, analyzed anonymized views of gaming content on YouTube in the U.S.. The results revealed general and particular aspects on how gamers behave, and what they value, offering important intel for marketers... Read More >

Guild Wars 2 PR Strategy: Attracting Fans with Play-before-release Feature

2012-08-27 by Almaz
Guild Wars 2 Collector's Edition

The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The "play-before-release" is included with other Pre-Purchase exclusive bonuses. There is also a Collector's Edition available, offering "a feast of both physical and digital treasures worthy of a true fan." [caption id="attachment_37780" align="aligncenter" width="585"] Guild Wars 2 Collector's Edition (Image: Guild Wars 2)[/caption] The game is set to release tomorrow, August 28, but fans who pre-purchase one of the pro-packages (which start at as low as $59.99) can already play it. The new edition of Guild Wars remains... Read More >

Play Star Wars: The Old Republic for Free Starting This Fall

2012-08-01 by Almaz
star wars game everything-pr

Star Wars fans from all over the world, we have good news for you: Electronic Arts (EA) decided to offer a free version of Star Wars: The Old Republic. Starting this fall, the massively multiplayer online role playing game will have two options available for playing: paid and free. The free version gives access to the first 50 levels with some restrictions that disappear in the paid version. “The message from players exiting the game is clear, 40% say they were turned off by the monthly subscription and many indicate they would come back if we offered a free-to-play model,"... Read More >

Angry Birds Now Available on Smart TV’s

2012-07-25 by Aaron Sarno

The worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart tvs. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.” What could be considered a global phenomenon, Angry Birds now has the potential to get even bigger - gesture controls and voice interaction on smart TV, the first sets to run it without the need of a separate box or device. The game is available on the Samsung TV Apps portal and is available for Samsung’s 000/8000/9000 Smart TV... Read More >

Despite Major Launch Fail, Diablo III Sets Sales Record for PC Games

2012-05-23 by Archie Obrien

The Diablo III launch has caught everyone’s eye not only because it’s been long awaited by fans, but also because it was followed by major technological fails which angered fans across the globe. Yet Blizzard showed the world that they make PC games so awesome, not even major issues cannot hinder their success. The game set a new record in PC games sales with over 3.5 million copies sold in the first 24 hours after the release. The number of actual players was much higher to start with – Blizzard offered the Diablo III game for free for World of... Read More >

Blizzard Apologizes for Massive Diablo III Fail

2012-05-17 by Jason Tannahill

A game that kept fans craving for it for a decade, Diablo III was finally released only to disappoint and anger fans, even if only temporarily. Diablo fans tried stubbornly to play the game, but several in-game errors combined with a large-scale failure of Blizzard servers prevented them from enjoying their dive into the world they more or less patiently waited for. "We’ve been humbled by your enthusiasm — and we sincerely regret that your crusade to bring down the Lord of Terror was thwarted not by mobs of demons, but by mortal infrastructure," read the Blizzard apology, in their... Read More >

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