PR Insights & Public Relations Strategy
Crisis PR: Nintendo Taking Heat for Firing Woman
The gaming industry constantly takes heat for how it treats and interacts with women.
Tag
Video Game PR
PR Perspectives
Which PR Firms Represent the Top Video Game Publishers?
The Video Game industry has an interesting relationship between the public, publisher, and the public relation department facilitating the two.
PR News
How SXSW Fumbled GamerGate, And What They Must Do Next
This dynamic is no more real than at the South By Southwest Interactive Conference.
Marketing News & Digital Marketing Strategy
Video Game PR: Disparate Strategies With Equal Impact in Video Game Marketing
As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles.
Marketing News & Digital Marketing Strategy
How to Refine Ad Strategies on YouTube with Gamers' Insights
Google Think Insights released a 8 page whitepaper, Gamers On YouTube: Evolving Video Consumption, which offers valuable intel and insight on gamers.
PR News
Guild Wars 2 PR Strategy: Attracting Fans with Play-before-release Feature
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
PR News
Play Star Wars: The Old Republic for Free Starting This Fall
Star Wars fans from all over the world, we have good news for you: Electronic Arts (EA) decided to offer a free version of Star Wars: The Old Republic. Starting this fall, the massively multiplayer online role playing game will have two options available for playing: paid and free.
PR News
Angry Birds Now Available on Smart TV's
Worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart TV’s. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.”
PR News
Despite Major Launch Fail, Diablo III Sets Sales Record for PC Games
Yet Blizzard showed the world that they make PC games so awesome, not even major issues cannot hinder their success.
PR News
Blizzard Apologizes for Massive Diablo III Fail
A game that kept fans craving for it for a decade, Diablo III was finally released only to disappoint and anger fans, even if only temporarily.