How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
The 2026 brand playbook for Roblox: 80M daily users, top brand activations from Nike to Gucci to Walmart, the DevEx creator economy, and how brand presence on the platform now enters AI engine retrieval.
The primer on Roblox as a marketing channel — 80M daily users, audience reach beyond kids, brand activations from Nike to Gucci to Walmart, and where the platform sits in the wider brand-communications stack.
The Video Game industry has an interesting relationship between the public, publisher, and the public relation department facilitating the two.
A decade after SXSW fumbled Gamergate, the crisis-comms lesson still defines how the gaming industry handles harassment, controversy, and online mobs.
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
Three decades of Star Wars franchise communications — from Lucasfilm scarcity to the $4.05B Disney acquisition, The Last Jedi backlash, the Disney+ pivot, Galactic Starcruiser, and the answer-engine era reshaping how fans discover the brand.
There's not much worse where PR goes than falling on your face at a debutante dance. Well, online gaming company Zynga's IPO dance started off like the Oscars, but ended up with the new multi-billion dollar offering trading well below it's $10 starting price.