Technology PR

big data

The Ultimate Creative Advantage

Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it’s called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a

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big data

What a Shift in Storage Means for Big Data

More and more companies across various industries are beginning to move away from more traditional data warehousing options such as storage area networks. Companies are looking for more distributed, clustered, or scalable storage.

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nokia microsoft

Why Microsoft and Nokia Now Have an Uphill PR Battle

It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make

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Big Data

3 Ways to Prepare Your Business for Big Data

As more and more companies reap the benefits of Big Data, it will continue to become increasingly vital for businesses to look for the competitive advantages Big Data can offer them. And, while that’s a smart business strategy, one step in that process must be to consider how to prepare

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Sony X9 4K Ultra HD TV - courtesy Sony

Your HDTV is 4 Times Worse Than New Ultra HD Sets

Although most people are pleased with the readily-available and always-getting-cheaper 1,080p high definition (HD) TV sets, some people were thinking that maybe it’s time for something better — and it’s here. Enter 4K ultra-high-definition TV.

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TV

How are Content Providers Preparing for 4K TV

4K TV (TV in Ultra HD) is here, a technological advance bringing a display that’s four times the quality of current HD televisions. The immersion and realism of the display is striking, but there are a few problems the television manufacturers need to overcome. The most apparent one is the

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