The City of Altamonte Springs, Florida (the “City”) is
seeking proposals from an experienced and well-qualified professional public
relations firm to provide community/public relations and advertising services
to support and promote the City’s efforts, programs, events and special
projects on an as needed when needed basis throughout the term of the contract.
Altamonte Springs is a city born of innovation, fiscal
responsibility and progressive ideas. The City has worked hard over the years
to remain debt free while maintaining one of the lowest tax rates in Florida.
City leadership, staff, residents and local businesses share a vision of making
Altamonte Springs the best place in Central Florida to live, work, raise a
family, earn a degree, seek medical care, build a business and more. From forward-thinking
projects and proactive initiatives to an evolving business climate and
environmentally-friendly projects, Altamonte Springs has set an example for
other municipalities by striving to work beyond the typical constraints of
The City has a perfect blend of community spirit and
bustling activities that help create a wholesome environment for residents and
visitors alike. Tree-lined streets and beautiful, natural parks reflect the
charming and unique character of what locals call home. Not to mention, their
robust events program is the most exciting in the region, all generously funded
by the area’s corporate sponsors. Hosting more than one million visitors each
year, the City’s programs infuse into our community a sense of excitement and
entertainment, while enriching our diverse social fabric.
Scope of Work:
SERVICES TO BE PROVIDED
The Successful Firm is required to provide professional
marketing and public relations for the City’s programs, projects and
initiatives, and will perform certain duties and provide certain services
approved by the City’s Project Manager or his/her designate before such duties
and services commences, including, but not limited to, the following:
A. To develop and execute a citywide media relations program.
B. To work with city communication staff to develop and execute a centennial celebration marketing campaign.
C. Raise the city’s profile on the national landscape to attract and expand the level of new residential and commercial interests by strategically positioning the community as innovative and economically sound.
D. Press release design and distribution of current and new developments to appropriate media outlets on a national and regional level.
E. Monthly status reports on the progression of current and new developments.
F. Media interviews – including television, print and electronic.
G. Public relations consulting.
H. Assist with media at special events, concerts and entertainment related