City of Altamonte Springs Issues Public Relations RFP

2019-09-26 by Jim Crickell
The City of Altamonte Springs Issues Public Relations RFP
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The City of Altamonte Springs, Florida (the “City”) is seeking proposals from an experienced and well-qualified professional public relations firm to provide community/public relations and advertising services to support and promote the City’s efforts, programs, events and special projects on an as needed when needed basis throughout the term of the contract.

Background:

Altamonte Springs is a city born of innovation, fiscal responsibility and progressive ideas. The City has worked hard over the years to remain debt free while maintaining one of the lowest tax rates in Florida. City leadership, staff, residents and local businesses share a vision of making Altamonte Springs the best place in Central Florida to live, work, raise a family, earn a degree, seek medical care, build a business and more. From forward-thinking projects and proactive initiatives to an evolving business climate and environmentally-friendly projects, Altamonte Springs has set an example for other municipalities by striving to work beyond the typical constraints of local government.

The City has a perfect blend of community spirit and bustling activities that help create a wholesome environment for residents and visitors alike. Tree-lined streets and beautiful, natural parks reflect the charming and unique character of what locals call home. Not to mention, their robust events program is the most exciting in the region, all generously funded by the area’s corporate sponsors. Hosting more than one million visitors each year, the City’s programs infuse into our community a sense of excitement and entertainment, while enriching our diverse social fabric.

Scope of Work:

SERVICES TO BE PROVIDED

The Successful Firm is required to provide professional marketing and public relations for the City’s programs, projects and initiatives, and will perform certain duties and provide certain services approved by the City’s Project Manager or his/her designate before such duties and services commences, including, but not limited to, the following:

                A. To develop and execute a citywide media relations program.

                B. To work with city communication staff to develop and execute a centennial celebration marketing campaign.

                C. Raise the city’s profile on the national landscape to attract and expand the level of new residential and commercial interests by strategically positioning the community as innovative and economically sound.

                D. Press release design and distribution of current and new developments to appropriate media outlets on a national and regional level.

                E. Monthly status reports on the progression of current and new developments.

                F. Media interviews – including television, print and electronic.

                G. Public relations consulting.

                H. Assist with media at special events, concerts and entertainment related performances.

Due Date:

Friday, September 27, 2019

Address:

CElliott@Altamonte.org

Zimmerman PR is a strong Florida based PR agency.