The Los Angeles County Metropolitan Transportation Authority (LACMTA)



The Los Angeles County Metropolitan Transportation Authority (LACMTA) has established a contracting opportunity to provide the following as detailed in Scope of Services, Exhibit A: LACMTA’s Marketing and Communications Department is seeking the services of a full-service advertising and communications agency to recommend integrated media plans, negotiate rates, procure approved Metro media advertising schedules/activities, develop creative assets, manage media billings, deliver research Point-of-View and provide data analytics email(s) are sent with a Delivery and Read receipt for their records.


Metro is unique among the nation’s transportation agencies. We serve as transportation planner and coordinator, designer, builder and operator for one of the country’s largest, most populous counties. More than 9.6 million people – nearly one-third of California’s residents – live, work and play within our 1,433-square-mile service area.


To provide a world-class transportation system that enhances quality of life for all who live, work and play within LA County.


Metro’s vision is composed of three elements:

Increased prosperity for all by removing mobility barriers;

Swift and easy mobility throughout LA County, anytime; and

Accommodating more trips through a variety of high-quality mobility options.


Safety: We commit to ensure that our employees, passengers and the general public’s safety is always our first consideration.

Service Excellence: We commit to provide safe, clean, reliable, on-time, courteous service for our clients and customers.

Workforce Development: We commit to make Metro a learning organization that attracts, develops, motivates and retains a world-class workforce.

Fiscal Responsibility: We commit to manage every taxpayer and customer-generated dollar as if it were coming from our own pocket.

Innovation and Technology: We commit to actively participate in identifying best practices for continuous improvement.

Sustainability: We commit to reduce, re-use and recycle all internal resources and reduce greenhouse gas emissions.

Integrity: We commit to rely on the professional ethics and honesty of every Metro employee.

Teamwork: We commit to actively blend our individual talents to achieve world-class performance and service.

 Core Business Goals

1. Provide high-quality mobility options that enable people to spend less time traveling.

2. Deliver outstanding trip experiences for all users of the transportation system.

3. Enhance communities and lives through mobility and access to opportunity.

4. Transform LA County through regional collaboration and national leadership.

5. Provide responsive, accountable and trustworthy governance within the Metro organization.

Due Date:

October 7


Los Angeles County Metropolitan Transportation Authority (LACMTA) One Gateway Plaza Los Angeles, CA 90012-2952 9th Floor Procurement Reception Desk RFP No. PS71009

Relevant agencies to consider includes MWWPR and Finn Partners.

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