On the other hand, the Atlanta Braves tweeted a top and bottom shot with the bottom showing FB’s new reactions and above those were pictures of their players in baseball card fashion but displaying the emotions by their expression or what they are doing. Samsung did a gif with four of the new emoticons reacting while wearing virtual reality viewing eye covers.
Chevrolet created an entire campaign to welcome the new reactions. It’s a quick commercial talking about how we have been a nation of “likers” but now it’s time to start “loving” – and their Chevy Malibu, they believe is the perfect place to start.
The reactions were first tested in just Irish and Spanish markets beginning several months ago. Then with a few months under their belt, FB brought them to Chile, Colombia, Japan, Portugal, and the Philippines. But now they’ve been added for the rest of the world to enjoy. FB knows that some companies may find the added options frightening – up until this point consumers could like, ignore, share, or comment. Now they have five more quick options and not all of them positive. But most feel the change is good, offering brands the chance to see when things are not working for customers, so they can make changes faster.
How about you, have you used the new reactions yet, do you think they’ll become a staple in your FB time, and how would you “play” with them to market your products or services?
On the other hand, the Atlanta Braves tweeted a top and bottom shot with the bottom showing FB’s new reactions and above those were pictures of their players in baseball card fashion but displaying the emotions by their expression or what they are doing. Samsung did a gif with four of the new emoticons reacting while wearing virtual reality viewing eye covers.
Chevrolet created an entire campaign to welcome the new reactions. It’s a quick commercial talking about how we have been a nation of “likers” but now it’s time to start “loving” – and their Chevy Malibu, they believe is the perfect place to start.
The reactions were first tested in just Irish and Spanish markets beginning several months ago. Then with a few months under their belt, FB brought them to Chile, Colombia, Japan, Portugal, and the Philippines. But now they’ve been added for the rest of the world to enjoy. FB knows that some companies may find the added options frightening – up until this point consumers could like, ignore, share, or comment. Now they have five more quick options and not all of them positive. But most feel the change is good, offering brands the chance to see when things are not working for customers, so they can make changes faster.
How about you, have you used the new reactions yet, do you think they’ll become a staple in your FB time, and how would you “play” with them to market your products or services?
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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