Ogilvy & Mather’s recently launched Social@Ogilvy is a cross-discipline initiative designed to leverage the firm’s social media experts for client problem solving. The social platform welcomed a new Senior VP, Tom Boland about according to news from the firm.
Boland, a 14 years veteran of the digital space, offers key experience in digital advertising, and consulting across a span of online disciplines. Prior to Ogilvy, Boland worked as a Director of Partnership Marketing at World Wrestling Entertainment (WWE). In that position Boland designed and carried out social media campaigns for companies such as; 7-Eleven, Ford, Mattel, Kmart, Slim Jim and others. Borland was a big part of WWE’s award-wining social media footprint, according to the story from Ogilvy & Mather.
Gemma Craven, Executive Vice President and Social@Ogilvy NY Group Head added this about Borlan joining the team.
“Social media cannot be viewed in a silo when looking at today’s communications palette. Our expertise lies in delivering integrated social that scales, and bringing that to our clients globally. Tom’s experience layering social across the partnership marketing spectrum as well as in the architecture of digital programs serves to underpin that focus.”
Social@Ogilvy is refuted to be the largest social media marketing communications network in the world. The network was named the 2011 Global Digital/Social Consultancy of the Year by The Holmes Report.
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