Town of Wethersfield REQUEST FOR QUALIFICATIONS MARKETING CONSULTANT- WETHERSFIELD HERITAGE COMMISSION
DUE DATE: no later than 2:00 p.m. on December 13, 2023. Proposers
1. BACKGROUND AND PURPOSE
The Town of Wethersfield is the home to Connecticut’s largest historic and cultural district. Main Street is the heart of Old Wethersfield and boasts many small, locally owned businesses, museums, non-profits, houses of worship, restaurants and open space. It is a walkable community that hosts numerous events throughout the year that not only invites and strengthens the visitor experience, but enhances community connectivity.
The Wethersfield Heritage Commission was established years ago to develop and coordinate programs in all fields of culture, and promote business development and enhance interpretive aspects of the community. There is a dedicated website (HistoricWethersfield.org) that shares information and a calendar of events along with links to social media.
The Commission works closely with many partners and stakeholders in the community to achieve their goals. Most marketing efforts to date have been initiated by the Commission, and while many have been very successful in bringing attention to the area, the Commission on behalf of the Town desires a more cohesive and strategic marketing plan going forward.
The Wethersfield Heritage Commission seeks a professional, experienced firm to work with town staff and commission members to develop and implement a strategic, sustainable marketing plan using the “Historic Wethersfield” brand. The goal is to attract, expand and retain businesses, residents and visitors to the town and to strengthen community pride. The intent is for these marketing services to focus on both the Old Wethersfield-Main Street area as well as the greater community in a way that differentiate, yet connects all target audiences.
3. SCOPE OF SERVICES
The selected firm will be expected to complete the tasks or produce the deliverable products and services as outlined below:
• Review current marketing efforts and identify strengths and weaknesses
• Identify optional marketing tools and techniques
• Enhance existing messages to multifaceted audiences
• Develop a comprehensive profile of current and potential markets
• Develop a strategic, cohesive and sustainable marketing plan
• Develop a budget and identify potential funding options
• Develop a plan for implementation, accountability and measurable outcomes