UNDP Seeks Vietnam Marketing Agency

UNDP Seeks Vietnam Marketing Agency
UNDP Seeks Vietnam Marketing Agency

Under the supervision of the Assistant Resident Representative (ARR)/ Head of the Governance and Participation Unit, the Communications Consultant is responsible for ensuring effective media and communications products, outreach and advocacy activities to support the implementation of UNDP Viet Nam’s Governance and Participation projects. UNDP Vietnam is seeking for a National Consultant to provide Communications support to UNDP Viet Nam’s Governance and Participation team

The overall objective of the consultancy service is responsible for ensuring effective media and communications products, outreach and advocacy activities to support the implementation of UNDP Viet Nam’s Governance and Participation projects under the supervision of the Assistant Resident Representative (ARR)/ Head of the Governance and Participation Unit.

Main Tasks:

1. Ensure effective communications and advocacy for key UNDP policy advice and knowledge products in the areas of governance and participation (50%)

2. Ensure effective communications/advocacy in the areas of institutional accountability, people’s voices and access to justice (30%)

3. Develop content for UNDP Viet Nam’s Governance and Participation sub-programme’s outreach on social media platforms including Twitter, Facebook, Instagram and YouTube (20%)

Background:

Viet Nam is a lower MIC classified within the medium human development bracket with a GDP per capita of US$ 2,109 and HDI of 0.666 (116 of 188 countries ranked in the 2015 HDR). Despite Viet Nam’s remarkable achievements, development challenges remain, including an unfinished SDG agenda as well as persistent disparities by ethnicity, gender, and locality. Viet Nam’s SEDP 2016-2020 aspires to build an inclusive and sustainable development model balancing economic, social and environmental imperatives so all citizens benefit from development gains. Strengthening institutional accountability, people’s voices and access to justice is essential to this development vision.

UNDP Country Programme Document (CPD) 2017-2021 provides a solid framework for UNDP support to the government to address some of the key development challenges, especially in the areas of governance and participation. Communications, advocacy, outreach activities, and public information play a critical role in the implementation of the CPD to deliver development results in Viet Nam. UNDP Viet Nam is recruiting a Communications Consultant to enhance its media and communications efforts.

Scope of Work:

Activities and Tasks:

3.1. Ensure effective communications and advocacy for key UNDP policy advice and knowledge products in the areas of governance and participation (50%)

•     Design and prepare communications materials and deliver them to a wide range of partners on policy-related issues through a variety of media outlets, including websites and social media networks;

•     Organize and facilitate communications and advocacy events, dialogues and policy forums;

•     Any other tasks, including providing effective responses to inquiries for public information materials.

3.2. Ensure effective communications/advocacy in the areas of institutional accountability, people’s voices and access to justice (30%)

•     Establish and generate contents of project websites and social media channels, emphasizing the contribution of the project to overall Viet Nam efforts on governance, rule of law and access to justice;

•     Collect, develop and draft articles, press releases, human-interest stories, and other advocacy/information materials to further the Governance and Participation Unit’s work through both web-based and traditional media, as appropriate;

•     Support preparation of messages and materials for advocacy at high-level dialogues, public events, media interviews by UNDP Senior Management;

•     Support development of short films, including contributing to scripts and working with filmmakers and other experts to ensure high quality, appropriate and compelling content.

3.3. Develop content for UNDP Viet Nam’s Governance and Participation sub-programme’s outreach on social media platforms including Twitter, Facebook, Instagram and YouTube (20%): 

•     Develop, in cooperation with programme colleagues, content for Twitter posts, Facebook updates, Instagram stories, Youtube videos;

•     Develop social media packages for important days such as International Disability Day, Anti-Corruption Day and key project milestones;

•     Advise Governance and Participation Unit’s colleagues on leveraging social media platforms for events, conferences, and talks;

•     Provide advice Governance and Participation Unit’s staff on how to effectively use new social media platforms.

Due Date:

Jan 27

Address:

Procurement Unit

UNDP Viet Nam

304 Kim Ma, Ha Noi, Viet Nam

Tel: (+84 24) 38500100

Direct: (+84 24) 38500283

Email: nguyen.ngoc.phuong@undp.org

Agencies worth considering include Edelman PR and Ruder Finn.