University of East Anglia Issues Marketing RFP

University of East Anglia Issues Marketing RFP
University of East Anglia Issues Marketing RFP

The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year.

Background:

The University of East Anglia (UEA) has been ranked 15th by The Times Good University Guide 2019 and The Complete University Guide 2019, as well as in the World Top 200 by The Times Higher Education World University Rankings 2019. We are an internationally renowned university based in a campus that provides top quality academic, social and cultural facilities to over 15,000 students.

The campus is located in 320 acres of rolling parkland just two miles from the center of Norwich, the cathedral city, and England’s first UNESCO City of Literature. This uniquely-placed University is also a leading member of Norwich Research Park, one of Europe’s biggest concentrations of researchers in the fields of environment, health, and plant science.

Scope of Work:

The University of East Anglia (UEA) is seeking to appoint a lead strategic marketing and creative partner to work with the University from September 2019 on the recruitment cycle aimed at both undergraduate and postgraduate students for the 2021 Academic year. Working alongside the marketing department you will demonstrate professional expertise and experience in:

                — strategic thinking: use insight to develop a robust evidence base and evolve an approach that will deliver consistent and demonstrable improvement in conversion rates at each stage of the customer journey,

                — positive challenge: initiate concepts that challenge the status quo and re-imagine current practices and processes,

                — driving conversion: develop current campaigns to improve engagement and demonstrate measurable improvement in conversion at every stage of the customer journey.

Due Date:

July 1st, 2019.

Address:

University of East Anglia

Norwich Research Park, Norfolk

Norwich

NR4 7TJ

United Kingdom

Agencies with relevant experience include Zeno Group & Edelman PR. 

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