University of Maine Digital RFP Issued

The women’s basketball team is particularly noted for producing WNBA player Cindy Blodgett, who also served as an assistant coach at Boston College and Brown. The team finished first of tied for first in the conference five times in the last seven years and have two NCAA appearances in that time. The men’s basketball team in recent years has made progress. The Black Bears’ rivalry with the New Hampshire Wildcats is the longest continuous basketball rivalry

businesses, members of the campus community, alumni, visitors, students, and fans

• Strong on-campus sales Ability to develop and implement a comprehensive long-term strategic business development plan, including an effective partnership marketing plan, which includes sponsors having activation plans to enhance their sponsorships 

  1. Experience and capability to conceptualize ideas and content, both with and without sponsorship, for distribution on Twitter, Facebook, Instagram, Snap, Tik Tok, Triller, etc.

Staffing / Personnel 

  1. UMaine will require full time on-site sales and activation support with a minimum of three full-time people. The MMR team will work closely with the Sr. Associate Athletic Director, External Relations, alongside the Associate Athletic Director, Marketing and Fan Engagement. UMaine will have consultation rights about personnel that will work on the UMaine account prior to any hiring of employees.

Technology Plan

  1. Ability to work alongside UMaine at identifying new digital signage upgrade opportunities in all athletics venues.
  2. The selected firm would have the exclusive rights to secure and sell, as approved by the University, a mutually agreeable number of sponsorship inventories across all UMaine Athletics website and social media platforms


  1. The Selected Firm will have the responsibility, at no cost to the University, to develop, produce and transmit all radio productions listed above.

Employ on-air personnel

  1. The Selected Firm will furnish a play-by-play announcer for University ticketed Athletics Events, subject to the University’s approval.
  2. The Selected Firm will also employ for football: a color analyst; sideline reporter; and site engineer.
  3. The Selected Firm will also employ for men’s ice hockey, and men’s and women’s basketball: a color analyst and courtside engineer.

Station Clearance

  1. The Selected Firm will clear stations throughout the State of Maine, and as applicable in Canada, to offer complete statewide and internationally relevant coverage. All live game broadcasts should be aired on FM radio or any other comparable outlet. This will be at no cost to the University.

Response Deadline Date/Time: February 18, 2022, 11:59 p.m. EST

Submitted electronically to:

Email Subject Line – RC- Multimedia Rights Agreement with UM- RFP# 2022-048

Response Contact Information: Strategic Sourcing Director (SSD): Robin Cyr Phone: (207) 621-3098

Agencies to consider include Prosek Partners and Zeno Group.

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